November 19, 2014

If 2013 was the year in which selfie became a buzzword, then 2014 was the year selfies became a cultural phenomenon. Look no further than a recent Pew report, which found that at least a quarter of Americans have shared a selfie on a social-networking site (including Ellen Degeneres, Kim Kardashian and President Obama).

Sensing a new market, several companies have launched devices designed to streamline the selfie-taking experience. Many of them, like a hairbrush that holds your smartphone, are more goofy than game changing. But the selfie stick (produced by multiple brands), which enables users to position their smartphone beyond arms’ reach to get better photo angles, “adds genuine value,” says Van Baker, a mobile tech analyst at the research firm Gartner. “I’ve seen a lot of people using it.”

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