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People carry shopping bags in New York, Nov. 14, 2014.
People carry shopping bags in New York, Nov. 14, 2014. Justin Lange—EPA

Most People Won’t Like Their Holiday Gifts, Survey Says

Nov 19, 2014

When struggling to feign interest in that unwanted gift this holiday season, take solace in knowing that most Americans are in the exact same position.

Almost three-quarters of Americans probably won’t like the gift they receive this holiday season, according to a survey from the Japan-based online retailer Rakuten. More than a third of respondents said they will regift unwanted gifts, another 27% will donate it to charity, and 14% will sell it.

And yet Americans are still stressing over what to buy (in fact, 45% of respondents said they find the holiday season stressful). According to the survey, they will spend an average of 14 hours shopping for gifts.

“The holiday season is a time to spend with family and loved ones," George Chang, senior vice president at Rakuten.com, said in a statement. "Yet, we all spend too much time worrying whether we have bought the perfect gifts."

Shopping Secrets Rakuten

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