--- title: Most People Won’t Like Their Holiday Gifts, Survey Says description: Nearly three quarters of Americans probably won’t like the gift they receive this holiday season, according to a new survey. canonical: https://time.com/3594482/holiday-shopping-black-friday-thanksgiving-christmas-gifts/ author: Noah Rayman article:opinion: false article:content_tier: free article:published_time: 2014-11-19T14:21:40.000Z article:modified_time: 2026-05-11T05:07:01.013Z article:section: Business og:title: Most People Won’t Like Their Holiday Gifts, Survey Says og:description: Nearly three quarters of Americans probably won’t like the gift they receive this holiday season, according to a new survey. og:url: https://time.com/3594482/holiday-shopping-black-friday-thanksgiving-christmas-gifts/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltda2cd95fb51592bc/6987697d5f570f9827b13a12/shopping.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Consumer confidence index at highest point in seven years og:type: article twitter:card: summary_large_image twitter:title: Most People Won’t Like Their Holiday Gifts, Survey Says twitter:description: Nearly three quarters of Americans probably won’t like the gift they receive this holiday season, according to a new survey. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltda2cd95fb51592bc/6987697d5f570f9827b13a12/shopping.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Most People Won’t Like Their Holiday Gifts, Survey Says  by [Noah Rayman](/author/noah-rayman/)  ## Noah Rayman Nov 19, 2014 2:21 PM CUT  People carry shopping bags in New York, Nov. 14, 2014. People carry shopping bags in New York, Nov. 14, 2014.Justin Lange—EPA  by [Noah Rayman](/author/noah-rayman/)  ## Noah Rayman Nov 19, 2014 2:21 PM CUT When struggling to feign interest in that unwanted gift this holiday season, take solace in knowing that most Americans are in the exact same position. Almost three-quarters of Americans probably won’t like the gift they receive this holiday season, according to a survey from the Japan-based online retailer Rakuten. More than a third of respondents said they will regift unwanted gifts, another 27% will donate it to charity, and 14% will sell it. And yet Americans are still stressing over what to buy (in fact, 45% of respondents said they find the holiday season stressful). According to the survey, they will spend an average of 14 hours shopping for gifts. “The holiday season is a time to spend with family and loved ones,” George Chang, senior vice president at Rakuten.com, said in a statement. “Yet, we all spend too much time worrying whether we have bought the perfect gifts.”  Rakuten Rakuten Shopping Secrets Rakuten ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3594482/holiday-shopping-black-friday-thanksgiving-christmas-gifts/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3594482/holiday-shopping-black-friday-thanksgiving-christmas-gifts/"},"headline":"Most People Won’t Like Their Holiday Gifts, Survey Says","datePublished":"2014-11-19T14:21:40.000Z","dateModified":"2026-05-11T05:07:01.013Z","description":"But Americans are still expected to spend some 14 hours picking them out","url":"https://time.com/3594482/holiday-shopping-black-friday-thanksgiving-christmas-gifts/","keywords":["Retail","Shopping","Holidays","Black Friday"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda2cd95fb51592bc/6987697d5f570f9827b13a12/shopping.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Noah Rayman","jobTitle":null,"url":"https://time.com/author/noah-rayman/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda2cd95fb51592bc/6987697d5f570f9827b13a12/shopping.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Consumer confidence index at highest point in seven years","caption":"People carry shopping bags in New York, Nov. 14, 2014.","creditText":"Justin Lange—EPA","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/retail/","name":"Retail"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3594482/holiday-shopping-black-friday-thanksgiving-christmas-gifts/","name":"Most People Won’t Like Their Holiday Gifts, Survey Says"}}]}] ```