--- title: Normal Barbie: Lammily Doll With Average Proportions and Cellulite description: "I wanted to show that reality is cool," says the creator of the Lammily doll canonical: https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-11-19T11:00:18.000Z article:modified_time: 2026-08-04T07:43:26.555Z og:title: The New 'Normal Barbie' Comes With an Average Woman's Proportions — and Cellulite Sticker Extension Packs og:description: "I wanted to show that reality is cool," says the creator of the Lammily doll. og:url: https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte43612b24aa67043/6987697506f2c13e63332506/screen-shot-2014-11-19-at-3-36-50-am.png?branch=production&width=382&quality=75&auto=webp&crop=16:9 og:image:width: 382 og:image:height: 215 og:image:alt: Screen shot 2014-11-19 at 3.36.50 AM og:type: article twitter:card: summary_large_image twitter:title: The New 'Normal Barbie' Comes With an Average Woman's Proportions — and Cellulite Sticker Extension Packs twitter:description: "I wanted to show that reality is cool," says the creator of the Lammily doll. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte43612b24aa67043/6987697506f2c13e63332506/screen-shot-2014-11-19-at-3-36-50-am.png?branch=production&width=382&quality=75&auto=webp&crop=16:9 ---  # The New 'Normal Barbie' Comes With an Average Woman's Proportions — and Cellulite-Sticker Accessories > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ## Video: Second Graders React to Lammily and Other Fashion Dolls [Watch (HLS stream): Second Graders React to Lammily and Other Fashion Dolls](https://cdn.jwplayer.com/manifests/cWh4h3Zv.m3u8) (5:45)  _Published 2014-11-18. Second Graders React to Lammily and Other Fashion Dolls_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 19, 2014 11:00 AM UTC  Lammily by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 19, 2014 11:00 AM UTC  It’s a month before the holidays and you’re grappling with a serious toy buyer’s dilemma: 0n the one hand, you kind of just want to get your kid a Barbie; on the other hand you’d rather not perpetuate the peddling of anatomical ideals that are so impossible to achieve — and impractical. ([Were Barbie human](http://www.dailymail.co.uk/news/article-2308658/How-Barbies-body-size-look-real-life-Walking-fours-missing-half-liver-inches-intestine.html), she’d have to walk on all fours because of her tiny feet and because she would only have room for half a liver.) That’s why graphic designer turned toymaker Nickolay Lamm created the Lammily doll — what the Barbie would look like if she actually had the measurements of an average 19-year-old woman’s body (based on CDC data). And brown hair. (She also comes with a sticker-extension pack, complete with cellulite, freckles and acne, but we’ll get to that later.) What started as an [art project in July 2013](http://www.businessinsider.com/barbie-doll-with-real-womans-measurements-2013-7?op=1) became [available for purchase and delivery Wednesday](https://www.lammily.com/). “Parents and their kids were emailing and asking where they could buy the ‘normal Barbie’ — but they didn’t exist,” Lamm, 26, tells TIME. And so he decided to [crowdfund his creation](http://time.com/12786/the-new-barbie-meet-the-doll-with-an-average-womans-proportions/), raising $501,000 for his $95,000 target goal. “To be honest, I knew it was either going to bomb or blow up, there was no in between,” Lamm says. Lamm also created a video that transforms a Lammily doll into a Barbie to really get his point across: “I wanted to show that reality is cool,” Lamm says. “And a lot of toys make kids go into fantasy, but why don’t they show real life is cool? It’s not perfect, but it’s really all we have. And that’s awesome.” But real proportions and movement weren’t enough. Before putting the $24.99 dolls on sale — 19,000 dolls are going to backers, but 25,000 more are ready to be shipped before the holidays — Lamm decided to take things a step further. Enter the $5.99 sticker-extension pack, available in January. Lamm says it took four months to find the proper sticker material, that gives the doll’s face acne, freckles, moles and the ability to blush:  Lammily  Lammily  Lammily Lamm also decided to include scrapes and bruises. “Some people were like ‘Oh my God,’ as if I’m promoting domestic violence or something,” says Lamm, before assuring TIME that that was far from his intention. “Look, we all get boo boos and scratches. Life isn’t perfect, we all sometimes fall down but we get back up.”  Lammily Lamm’s aunt recommended he add scars, he says, “because, you know, some kids have scars and are really shy about them.”  Lammily But then there’s the cellulite and the stretch marks:  Lammily  Lammily Unleashing a doll with stretch marks on the Internet is basically asking for trouble. But Lamm insists that it came from a sincere place, and that some people will welcome the option. “Demi Lovato even tweeted about it,” he says: > [](https://twitter.com/ddlovato/status/344219154531876864) “You know, people were saying this whole project was a joke from the beginning, so I have no doubt some people will take it as a joke,” Lamm says. “But I hope there are enough people who believe what I believe. I think 25% to 30% will think the stickers are stupid and the rest will think it’s good.” The Lammily will have other fashion options in January:  Lammily “This is the doll people have been waiting for,” Lamm says. Stretch marks and all. **See More:** [Watch Little Girls React to the Realistic Barbie Alternative](http://time.com/3593985/realistic-barbie-alternative-lamm/) _Read next:_ [_New GoldieBlox Doll Takes Aim at ‘Barbie’ Beauty Standards_](http://time.com/3557696/goldieblox-doll-barbie-beauty-standards/?xid=time%5Freadnext) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/"},"headline":"The New 'Normal Barbie' Comes With an Average Woman's Proportions — and Cellulite-Sticker Accessories","datePublished":"2014-11-19T11:00:18.000Z","dateModified":"2026-08-04T07:43:26.555Z","description":"\"I wanted to show that reality is cool,\" says the creator of the Lammily doll","url":"https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/","keywords":["Living","Newsfeed","Body Image","Barbie","Toys"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte43612b24aa67043/6987697506f2c13e63332506/screen-shot-2014-11-19-at-3-36-50-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte43612b24aa67043/6987697506f2c13e63332506/screen-shot-2014-11-19-at-3-36-50-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen shot 2014-11-19 at 3.36.50 AM","caption":"","creditText":"Lammily","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/","name":"The New 'Normal Barbie' Comes With an Average Woman's Proportions — and Cellulite-Sticker Accessories"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Second Graders React to Lammily and Other Fashion Dolls","description":"Second Graders React to Lammily and Other Fashion Dolls","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/cWh4h3Zv/poster.jpg?width=720","uploadDate":"2014-11-18T22:59:43.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/cWh4h3Zv.m3u8","embedUrl":"https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/","duration":"PT5M45S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```