--- title: Clickbait, Normcore, Mansplain: Runners-Up for Oxford Word of the Year description: Here are the words that Oxford editors would like to give a hearty round of recognition canonical: https://time.com/3590980/clickbait-normcore-mansplain-oxford-word-runners-up/ author: Katy Steinmetz article:opinion: false article:content_tier: free article:published_time: 2014-11-18T12:19:28.000Z article:modified_time: 2026-04-13T07:14:40.274Z og:title: Oxford's Runners-Up for Words of the Year og:description: Clickbait, mansplain and duck face almost made it og:url: https://time.com/3590980/clickbait-normcore-mansplain-oxford-word-runners-up/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt60b5540361b8a29f/69876940cd1bba25f06f3957/500047967-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2014 og:image:height: 1133 og:image:alt: Kissy face duck face og:type: article twitter:card: summary_large_image twitter:title: Oxford's Runners-Up for Words of the Year twitter:description: Clickbait, mansplain and duck face almost made it twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt60b5540361b8a29f/69876940cd1bba25f06f3957/500047967-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Clickbait, Normcore, Mansplain: Runners-Up for Oxford's Word of the Year > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Katy Steinmetz](https://time.com/author/katy-steinmetz/) ## Katy Steinmetz Nov 18, 2014 12:19 PM UTC  The expression displayed by the women in this stock photo is sometimes described as a duck face. The expression displayed by the women in this stock photo is sometimes described as a duck face. JGI/Jamie Grill — Getty Images/Blend Images by [Katy Steinmetz](https://time.com/author/katy-steinmetz/) ## Katy Steinmetz Nov 18, 2014 12:19 PM UTC On Nov. 17, Oxford announced that their [word of the year for 2014 is](http://time.com/3590093/oxfords-2014-word-of-the-year-is-vape/) [“vape.”](http://time.com/3590093/oxfords-2014-word-of-the-year-is-vape/) The venerable publisher of the Oxford English Dictionary also gave TIME three lists of candidates: the long list, the short list and the “blip list.” The short list contains strong contenders that, had the linguistic winds blown a little differently, might have won the title. The long list contains solid candidates that editors found easier to cut. And the “blip list” is full of early favorites that editors watched fizzle in usage by the time their final votes came around in the autumn. Here is everything that had a chance, with most definitions taken or adapted from Oxford: **Winner** [**vape**](http://time.com/3590093/oxfords-2014-word-of-the-year-is-vape/) **(v.)**: to inhale and exhale the vapor produced by an electronic cigarette or similar device **Short list** **bae (n.):** a term of endearment for one’s romantic partner, likely a shortening of _baby_ or _babe,_ though some theorize that it is an acronym for “before anyone else.” **budtender (n.):** someone who works at a medical marijuana dispensary or retail marijuana shop. **contactless (adj.):** describing technologies that allow a smart card, etc., to connect wirelessly to an electronic reader, typically in order to make a payment. **indyref (n.):** an abbreviated form of Scotland’s [failed referendum](http://www.bbc.com/news/uk-scotland-29270441) to declare independence from the United Kingdom. **normcore (n.)**: a fashion movement in which ordinary, unfashionable clothing is worn as a deliberate statement. **slacktivist (n.):** one who engages in digital activism on the Web which is regarded as requiring little time or involvement. Also _slacktivism_. **Long list** **anti-vax (adj.):** describing someone who is opposed to vaccination. **Brexit (n.):** reference to [the proposed exit](http://www.theguardian.com/politics/2014/oct/10/this-way-to-brexit-what-would-happen-if-britain-left-eu) of Britain from the E.U. **brogrammer (n.):** a portmanteau of bro and programmer, [which can describe](http://www.cnn.com/2012/05/07/tech/web/brogrammers/) a computer programmer with typically macho characteristics. **clickbait (n.):** content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. **cybernat (n.):** a term used to pejoratively refer to supporters of Scottish independence, especially those who [express opinions online](http://www.dailymail.co.uk/news/article-2545901/Cybernats-unmasked-Meet-footsoldiers-pro-Scottish-independence-army-online-poison-shames-Nationalists.html). **dronie (n.):** a [selfie taken](http://www.telegraph.co.uk/travel/snowandski/skiing-news/10988393/The-selfie-is-dead.-Introducing-the-dronie.html) from a camera attached to a flying drone. [**duck face (n.):**](http://knowyourmeme.com/memes/duck-face) a (pejorative) term for a facial expression made by pressing one’s lips together into the shape of a duck’s bill, often performed in selfies. **Euromaidan (n.):** a word [attached to protests in Ukraine](http://news.yahoo.com/ukraines-euromaidan-whats-name-090717845.html), often used to describe anti-government demonstrators. [**frost quake (n.)**](http://www.latimes.com/nation/nationnow/la-na-nn-frost-quakes-cryoseism-20140206-story.html)**:** a sudden, rapid freezing of ground in which frozen water can crack surrounding rock and soil, causing loud sounds. **hangry (adj):** to experience both hunger and anger, often to be easily angered because of hunger or so hungry that one becomes angry. **mansplain (v.):** to explain something to someone, typically a man to woman, in a manner regarded as condescending or patronizing. [**microaggression**](http://www.consumerstar.org/resources/pdf/RacialMicroaggressions.pdf) **(n.):** brief and commonplace behaviors, intentional or unintentional, that convey hostility or insults toward another individual or group, particularly an ethnic group. **neuromorphic (adj):** describing computing systems that mimic the human nervous system (and [more complicated things](http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3812737/)). **polar vortex (n.):** though many experts have [debated the use](http://www.slate.com/blogs/future%5Ftense/2014/11/17/polar%5Fvortex%5Fdefinition%5Fhere%5Fs%5Fwhat%5Fs%5Freally%5Fhappening%5Fwith%5Fstratospheric.html) of the term in the media, it describes a system of winds that circle one of the earth’s poles, the state of which can contribute to [very cold temperatures](http://blogs.scientificamerican.com/observations/2014/01/06/what-is-this-polar-vortex-that-is-freezing-the-u-s/). **poor door (n.):** [a separate door](http://online.wsj.com/articles/a-poor-door-on-a-planned-new-york-apartment-tower-with-affordable-housing-gets-a-makeover-1409276266) to a building meant to be used by people of a lower economic class, as in a luxury apartment building with a block of affordable units. **Blip list** **Columbusing (n.):** the act of appropriating, without acknowledgment, a cultural attribute associated with an ethnic group other than one’s own. **conscious uncoupling (n.):** an approach to ending a marriage or romantic relationship which emphasizes acceptance of mutual responsibility. **ice bucket challenge (n.):** a stunt in which a person films the act of dumping ice water on their head and uploads the video to social media, challenging a friend to do the same or donate to charity. **parcelcopter (n.):** an unmanned aircraft used to deliver goods. **smugshrug (** **n.):** an emoticon representing the face and arms of smiling person with hands raised in a shrugging gesture. **spornosexual (n.):** a man who is extremely conscious of his appearance and devoted to cultivating a sexually attractive physique. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3590980/clickbait-normcore-mansplain-oxford-word-runners-up/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3590980/clickbait-normcore-mansplain-oxford-word-runners-up/"},"headline":"Clickbait, Normcore, Mansplain: Runners-Up for Oxford's Word of the Year","datePublished":"2014-11-18T12:19:28.000Z","dateModified":"2026-04-13T07:14:40.274Z","description":"Here are the words that Oxford editors would like to give a hearty round of recognition","url":"https://time.com/3590980/clickbait-normcore-mansplain-oxford-word-runners-up/","keywords":["Newsfeed","Living","society","language","Culture"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt60b5540361b8a29f/69876940cd1bba25f06f3957/500047967-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Katy Steinmetz","jobTitle":"","url":"https://time.com/author/katy-steinmetz/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt60b5540361b8a29f/69876940cd1bba25f06f3957/500047967-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Kissy face duck face","caption":"500047967","creditText":"JGI/Jamie Grill — Getty Images/Blend Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3590980/clickbait-normcore-mansplain-oxford-word-runners-up/","name":"Clickbait, Normcore, Mansplain: Runners-Up for Oxford's Word of the Year"}}]}] ```