--- title: Samsung Made an Awkward Rap Video About Corporate Diversity description: The tech giant hired Korean rapper Mad Clown to do the honors canonical: https://time.com/3581660/weird-samsung-rap-video/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-11-12T20:47:08.000Z article:modified_time: 2026-10-01T09:02:03.309Z og:title: Watch Samsung's Rap Video About Corporate Diversity — Which Is Just As Bizarre As It Sounds og:description: The tech giant hired Korean rapper Mad Clown to do the honors og:url: https://time.com/3581660/weird-samsung-rap-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=816&quality=75&auto=webp&crop=16:9 og:image:width: 816 og:image:height: 459 og:image:alt: Screen Shot 2014-11-12 at 2.48.13 PM og:type: article twitter:card: summary_large_image twitter:title: Watch Samsung's Rap Video About Corporate Diversity — Which Is Just As Bizarre As It Sounds twitter:description: The tech giant hired Korean rapper Mad Clown to do the honors twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=816&quality=75&auto=webp&crop=16:9 ---  # Watch Samsung's Rap Video About Corporate Diversity — It's Just as Bizarre as It Sounds > Sponsored content. 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It covers the reporting, scoops and conversations shaping AI and the decisions facing leaders. #### Where can I get reported AI news rather than commentary? In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-loop-2026q3/newsletters?i=bd618888-27c2-42b1-a871-39cfe5f5b734&cr=time-nl-loop-2026q3-v1) ## Video: Samsung’s Sustainability Report 2014 - Talent Management [Watch (HLS stream): Samsung’s Sustainability Report 2014 - Talent Management](https://cdn.jwplayer.com/manifests/F8mOzjyM.m3u8) (1:30)  _Published 2014-11-12. Samsung’s Sustainability Report 2014 - Talent Management_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 12, 2014 8:47 PM UTC Samsung’s Sustainability Report 2014 - Talent Management by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 12, 2014 8:47 PM UTC Tech giant Samsung announced its [sustainability report](http://www.samsung.com/us/aboutsamsung/sustainability/integritymanagement/download/RespectingGlobalDiversity.pdf) just the way that a tech giant should: By hiring a [Korean rapper named Mad Clown](http://ko.wikipedia.org/wiki/매드%5F클라운) to rap about it. No, this is not a spoof. Lyrics include: --- > “” --- Translation: 40% of Samsung’s 280,000 employees are women. Parental leave policies are illin’. Sure, this outreach method may be a little quirky, but it’s better than Samsung’s past PR gaffes — like that [kinda sexist Galaxy S4 Broadway spectacular launch event](http://www.theverge.com/2013/3/18/4119052/samsung-weird-behind-the-scenes-of-the-sexist-galaxy-s4-launch) at Radio City Music Hall last year. And who can forget that [quickly yanked ad that made light of abusing puppies?](http://www.businessinsider.com/samsung-pulls-its-horrible-puppy-abuse-ad-2012-11) In fact, we’re kind of hoping that one of Samsung’s competitors will challenge Samsung to a rap battle. Dare to dream. \[H/t [The Verge](http://www.theverge.com/2014/11/12/7204167/samsung-made-rap-video-about-corporate-diversity)\] ## Transcript [00:08] [ MUSIC ] People [00:34] weekly skills and talents too. Sign up for Samsung [00:37] software membership [ UNKNOWN ] for design. Go to [00:40] Samsung Design Membership, Samsung for diversity [00:43] we have in there full internship on the stair and we [00:47] kept making dreams come true. All the possibilities [00:52] [ MUSIC ] And environment, Samsung. 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