--- title: Samsung Made an Awkward Rap Video About Corporate Diversity description: The tech giant hired Korean rapper Mad Clown to do the honors canonical: https://time.com/3581660/weird-samsung-rap-video/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-11-12T20:47:08.000Z article:modified_time: 2026-10-01T09:02:03.309Z og:title: Watch Samsung's Rap Video About Corporate Diversity — Which Is Just As Bizarre As It Sounds og:description: The tech giant hired Korean rapper Mad Clown to do the honors og:url: https://time.com/3581660/weird-samsung-rap-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=816&quality=75&auto=webp&crop=16:9 og:image:width: 816 og:image:height: 459 og:image:alt: Screen Shot 2014-11-12 at 2.48.13 PM og:type: article twitter:card: summary_large_image twitter:title: Watch Samsung's Rap Video About Corporate Diversity — Which Is Just As Bizarre As It Sounds twitter:description: The tech giant hired Korean rapper Mad Clown to do the honors twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=816&quality=75&auto=webp&crop=16:9 ---  # Watch Samsung's Rap Video About Corporate Diversity — It's Just as Bizarre as It Sounds > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=69ee3a6c-9ae3-4f8c-b8a1-aa6b877486cd&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | | Health Matters | The latest health news and expert advice on living well | Weekdays | | Worth Your Time | A weekly guide to what to watch, read, and more | Weekly | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | Source: TIME, August 2026. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=69ee3a6c-9ae3-4f8c-b8a1-aa6b877486cd&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=69ee3a6c-9ae3-4f8c-b8a1-aa6b877486cd&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=69ee3a6c-9ae3-4f8c-b8a1-aa6b877486cd&cr=time-nl-network-2026q3-v1) ## Video: Samsung’s Sustainability Report 2014 - Talent Management [Watch (HLS stream): Samsung’s Sustainability Report 2014 - Talent Management](https://cdn.jwplayer.com/manifests/F8mOzjyM.m3u8) (1:30)  _Published 2014-11-12. Samsung’s Sustainability Report 2014 - Talent Management_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 12, 2014 8:47 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 12, 2014 8:47 PM UTC Tech giant Samsung announced its [sustainability report](http://www.samsung.com/us/aboutsamsung/sustainability/integritymanagement/download/RespectingGlobalDiversity.pdf) just the way that a tech giant should: By hiring a [Korean rapper named Mad Clown](http://ko.wikipedia.org/wiki/매드%5F클라운) to rap about it. No, this is not a spoof. Lyrics include: --- > “” --- Translation: 40% of Samsung’s 280,000 employees are women. Parental leave policies are illin’. Sure, this outreach method may be a little quirky, but it’s better than Samsung’s past PR gaffes — like that [kinda sexist Galaxy S4 Broadway spectacular launch event](http://www.theverge.com/2013/3/18/4119052/samsung-weird-behind-the-scenes-of-the-sexist-galaxy-s4-launch) at Radio City Music Hall last year. And who can forget that [quickly yanked ad that made light of abusing puppies?](http://www.businessinsider.com/samsung-pulls-its-horrible-puppy-abuse-ad-2012-11) In fact, we’re kind of hoping that one of Samsung’s competitors will challenge Samsung to a rap battle. Dare to dream. \[H/t [The Verge](http://www.theverge.com/2014/11/12/7204167/samsung-made-rap-video-about-corporate-diversity)\] ## Transcript [ MUSIC ] People weekly skills and talents too. Sign up for Samsung software membership [ UNKNOWN ] for design. Go to Samsung Design Membership, Samsung for diversity we have in there full internship on the stair and we kept making dreams come true. All the possibilities [ MUSIC ] And environment, Samsung. [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3581660/weird-samsung-rap-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3581660/weird-samsung-rap-video/"},"headline":"Watch Samsung's Rap Video About Corporate Diversity — It's Just as Bizarre as It Sounds","datePublished":"2014-11-12T20:47:08.000Z","dateModified":"2026-10-01T09:02:03.309Z","description":"The tech giant hired Korean rapper Mad Clown to do the honors","url":"https://time.com/3581660/weird-samsung-rap-video/","keywords":["Newsfeed","Tech","Samsung","Internet","viral","Bizarre","Business topic","Diversity"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-11-12 at 2.48.13 PM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3581660/weird-samsung-rap-video/","name":"Watch Samsung's Rap Video About Corporate Diversity — It's Just as Bizarre as It Sounds"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Samsung’s Sustainability Report 2014 - Talent Management","description":"Samsung’s Sustainability Report 2014 - Talent Management","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/F8mOzjyM/poster.jpg?width=720","uploadDate":"2014-11-12T17:10:59.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/F8mOzjyM.m3u8","embedUrl":"https://time.com/3581660/weird-samsung-rap-video/","duration":"PT1M30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3581660/weird-samsung-rap-video/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```