--- title: Samsung Made an Awkward Rap Video About Corporate Diversity description: The tech giant hired Korean rapper Mad Clown to do the honors canonical: https://time.com/3581660/weird-samsung-rap-video/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-11-12T20:47:08.000Z article:modified_time: 2026-04-13T07:14:34.502Z og:title: Watch Samsung's Rap Video About Corporate Diversity — Which Is Just As Bizarre As It Sounds og:description: The tech giant hired Korean rapper Mad Clown to do the honors og:url: https://time.com/3581660/weird-samsung-rap-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=816&quality=75&auto=webp&crop=16:9 og:image:width: 816 og:image:height: 459 og:image:alt: Screen Shot 2014-11-12 at 2.48.13 PM og:type: article twitter:card: summary_large_image twitter:title: Watch Samsung's Rap Video About Corporate Diversity — Which Is Just As Bizarre As It Sounds twitter:description: The tech giant hired Korean rapper Mad Clown to do the honors twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=816&quality=75&auto=webp&crop=16:9 ---  # Watch Samsung's Rap Video About Corporate Diversity — It's Just as Bizarre as It Sounds > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 12, 2014 8:47 PM UTC  by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 12, 2014 8:47 PM UTC Tech giant Samsung announced its [sustainability report](http://www.samsung.com/us/aboutsamsung/sustainability/integritymanagement/download/RespectingGlobalDiversity.pdf) just the way that a tech giant should: By hiring a [Korean rapper named Mad Clown](http://ko.wikipedia.org/wiki/매드%5F클라운) to rap about it. No, this is not a spoof. Lyrics include: --- > “” --- Translation: 40% of Samsung’s 280,000 employees are women. Parental leave policies are illin’. Sure, this outreach method may be a little quirky, but it’s better than Samsung’s past PR gaffes — like that [kinda sexist Galaxy S4 Broadway spectacular launch event](http://www.theverge.com/2013/3/18/4119052/samsung-weird-behind-the-scenes-of-the-sexist-galaxy-s4-launch) at Radio City Music Hall last year. And who can forget that [quickly yanked ad that made light of abusing puppies?](http://www.businessinsider.com/samsung-pulls-its-horrible-puppy-abuse-ad-2012-11) In fact, we’re kind of hoping that one of Samsung’s competitors will challenge Samsung to a rap battle. Dare to dream. \[H/t [The Verge](http://www.theverge.com/2014/11/12/7204167/samsung-made-rap-video-about-corporate-diversity)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3581660/weird-samsung-rap-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3581660/weird-samsung-rap-video/"},"headline":"Watch Samsung's Rap Video About Corporate Diversity — It's Just as Bizarre as It Sounds","datePublished":"2014-11-12T20:47:08.000Z","dateModified":"2026-04-13T07:14:34.502Z","description":"The tech giant hired Korean rapper Mad Clown to do the honors","url":"https://time.com/3581660/weird-samsung-rap-video/","keywords":["Newsfeed","Tech","Samsung","Internet","viral","Bizarre","Business topic","Diversity"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf1861ea20321d0d6/69876866e20a877e51a83507/screen-shot-2014-11-12-at-2-48-13-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-11-12 at 2.48.13 PM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3581660/weird-samsung-rap-video/","name":"Watch Samsung's Rap Video About Corporate Diversity — It's Just as Bizarre as It Sounds"}}]}] ```