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Apple Wants a Bite of Corporate Business

Nov 11, 2014

Apple has created a sales team dedicated to pitching new products and deals to corporate clients, according to a new report, heralding a new focus on office sales at a time when growth in its lucrative consumer business has slowed.

Reuters, citing unnamed sources familiar with the plan, reports that Apple has dispatched a sales team to meet with chief information officers at several corporations, including Citigroup. The company has also partnered with developers specializing in office management apps.

The move comes three months after Apple announced a partnership with IBM to deliver more mobile apps and devices to offices, putting it in direct competition with established players such as Microsoft and fast-growing entrants such as Google.

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