--- title: Totino's Pizza Rolls: Tim and Eric's disturibing new ad description: Tim Heidecker and Eric Wareheim made a disturbingly fun ad for Totino's Pizza Rolls. canonical: https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2014-11-06T19:30:08.000Z article:modified_time: 2026-04-13T07:14:26.322Z og:title: Totino's Pizza Rolls: Tim and Eric's disturibing new ad og:description: Tim Heidecker and Eric Wareheim made a disturbingly fun ad for Totino's Pizza Rolls. og:url: https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb4dc8efdcec4d233/698765f8524fc05fd3dea688/screen-shot-2014-11-06-at-2-29-30-pm.png?branch=production&width=704&quality=75&auto=webp&crop=16:9 og:image:width: 704 og:image:height: 396 og:image:alt: Screen Shot 2014-11-06 at 2.29.30 PM og:type: article twitter:card: summary_large_image twitter:title: Totino's Pizza Rolls: Tim and Eric's disturibing new ad twitter:description: Tim Heidecker and Eric Wareheim made a disturbingly fun ad for Totino's Pizza Rolls. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb4dc8efdcec4d233/698765f8524fc05fd3dea688/screen-shot-2014-11-06-at-2-29-30-pm.png?branch=production&width=704&quality=75&auto=webp&crop=16:9 ---  # This Ad for Totino’s Pizza Rolls Is Disturbing in the Best Possible Way > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=9bfe9810-1159-4bb3-875d-7b7dbec8b068&cr=time-nl-brief-2026q3-v1)  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Nov 6, 2014 7:30 PM UTC  YouTube  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Nov 6, 2014 7:30 PM UTC Tim and Eric’s new ad for Totino’s Pizza Rolls is a little bit like an art house film from which you need to flee after 10 minutes. It’s a little bit like a nightmare in which the creepiest characters from _Pee Wee Herman’s Adventure_ and _American Horror Story_ commandeer your brain’s control center and threaten never to return you to normalcy. And it’s certainly… different. The comedy duo, whose shows _Tim and Eric Awesome Show, Great Job!_ and _Bedtime Stories_ have appeared on Adult Swim, made an ad that can only be described as having sprung forth from the collective sensibility of two people who are seriously disturbed in all the best ways. It follows their [recent ad](http://time.com/3452609/jeff-goldblum-ge-ad/) for General Electric, in which Jeff Goldblum sported gold chains and a questionable ’70s wig to sell light bulbs. An effective ad leaves viewers salivating and halfway out the door to buy whatever good it’s hawking. Hunger is not exactly the feeling this ad inspires. But if the goal is to produce terror at the mere sight of a pizza roll, then it’s definitely done its job. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/"},"headline":"This Ad for Totino’s Pizza Rolls Is Disturbing in the Best Possible Way","datePublished":"2014-11-06T19:30:08.000Z","dateModified":"2026-04-13T07:14:26.322Z","description":"\"Pizza freaks unite\"","url":"https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/","keywords":["Newsfeed","Pizza","advertisements"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4dc8efdcec4d233/698765f8524fc05fd3dea688/screen-shot-2014-11-06-at-2-29-30-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4dc8efdcec4d233/698765f8524fc05fd3dea688/screen-shot-2014-11-06-at-2-29-30-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-11-06 at 2.29.30 PM","caption":"","creditText":"YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/","name":"This Ad for Totino’s Pizza Rolls Is Disturbing in the Best Possible Way"}}]}] ```