--- title: Totino's Pizza Rolls: Tim and Eric's disturibing new ad description: Tim Heidecker and Eric Wareheim made a disturbingly fun ad for Totino's Pizza Rolls. canonical: https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2014-11-06T19:30:08.000Z article:modified_time: 2026-04-13T07:14:26.322Z og:title: Totino's Pizza Rolls: Tim and Eric's disturibing new ad og:description: Tim Heidecker and Eric Wareheim made a disturbingly fun ad for Totino's Pizza Rolls. og:url: https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb4dc8efdcec4d233/698765f8524fc05fd3dea688/screen-shot-2014-11-06-at-2-29-30-pm.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Screen Shot 2014-11-06 at 2.29.30 PM og:type: article twitter:card: summary_large_image twitter:title: Totino's Pizza Rolls: Tim and Eric's disturibing new ad twitter:description: Tim Heidecker and Eric Wareheim made a disturbingly fun ad for Totino's Pizza Rolls. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb4dc8efdcec4d233/698765f8524fc05fd3dea688/screen-shot-2014-11-06-at-2-29-30-pm.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  # This Ad for Totino’s Pizza Rolls Is Disturbing in the Best Possible Way  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Nov 6, 2014 7:30 PM UTC  YouTube  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Nov 6, 2014 7:30 PM UTC Tim and Eric’s new ad for Totino’s Pizza Rolls is a little bit like an art house film from which you need to flee after 10 minutes. It’s a little bit like a nightmare in which the creepiest characters from _Pee Wee Herman’s Adventure_ and _American Horror Story_ commandeer your brain’s control center and threaten never to return you to normalcy. And it’s certainly… different. The comedy duo, whose shows _Tim and Eric Awesome Show, Great Job!_ and _Bedtime Stories_ have appeared on Adult Swim, made an ad that can only be described as having sprung forth from the collective sensibility of two people who are seriously disturbed in all the best ways. It follows their [recent ad](http://time.com/3452609/jeff-goldblum-ge-ad/) for General Electric, in which Jeff Goldblum sported gold chains and a questionable ’70s wig to sell light bulbs. An effective ad leaves viewers salivating and halfway out the door to buy whatever good it’s hawking. Hunger is not exactly the feeling this ad inspires. But if the goal is to produce terror at the mere sight of a pizza roll, then it’s definitely done its job. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/"},"headline":"This Ad for Totino’s Pizza Rolls Is Disturbing in the Best Possible Way","datePublished":"2014-11-06T19:30:08.000Z","dateModified":"2026-04-13T07:14:26.322Z","description":"\"Pizza freaks unite\"","url":"https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/","keywords":["Newsfeed","Pizza","advertisements"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4dc8efdcec4d233/698765f8524fc05fd3dea688/screen-shot-2014-11-06-at-2-29-30-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4dc8efdcec4d233/698765f8524fc05fd3dea688/screen-shot-2014-11-06-at-2-29-30-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-11-06 at 2.29.30 PM","caption":"","creditText":"YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3565165/tim-and-eric-ad-totinos-pizza-rolls/","name":"This Ad for Totino’s Pizza Rolls Is Disturbing in the Best Possible Way"}}]}] ```