--- title: McDonald's Ad Shows How McRib Is Made description: Social media has not always been kind to McDonald's. And so, the fast food chain hired MythBusters co-host Grant Imahara do disprove Twitter-feuled myths of... canonical: https://time.com/3556598/mcdonalds-mcrib-video/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-11-04T19:01:31.000Z article:modified_time: 2026-04-13T07:14:21.569Z og:title: Watch McDonald's Prove the McRib Is Made of Actual Food og:description: See how a McRib is made og:url: https://time.com/3556598/mcdonalds-mcrib-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt16caba2e99feaaa6/6987640dcd1bba50ba6f2fa5/screen-shot-2014-11-04-at-1-24-21-pm.png?branch=production&width=578&quality=75&auto=webp&crop=16:9 og:image:width: 578 og:image:height: 325 og:image:alt: Screen Shot 2014-11-04 at 1.24.21 PM og:type: article twitter:card: summary_large_image twitter:title: Watch McDonald's Prove the McRib Is Made of Actual Food twitter:description: See how a McRib is made twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt16caba2e99feaaa6/6987640dcd1bba50ba6f2fa5/screen-shot-2014-11-04-at-1-24-21-pm.png?branch=production&width=578&quality=75&auto=webp&crop=16:9 ---  # Watch McDonald's Prove the McRib Is Made of Actual Food > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 4, 2014 7:01 PM UTC  YouTube by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Nov 4, 2014 7:01 PM UTC Social media has [not always been kind to McDonald’s](http://www.businessinsider.com/mcdonalds-twitter-campaign-goes-horribly-wrong-mcdstories-2012-1). And so, the fast food chain hired _MythBusters_ co-host Grant Imahara do disprove [Twitter-feuled myths of pink slime and other gross rumors](http://time.com/3505675/mcdonalds-fast-food-health-pink-slime/) as part of a new ad campaign. The latest target in McDonald’s marketing campaign is the McRib. Although the seasonal menu offering has a [cult-like following](http://www.theatlantic.com/health/archive/2010/10/the-cult-of-the-elusive-mcdonalds-mcrib/64505/), the company took a PR hit last year when an alleged image of the uncooked food went viral. Headlines ranged from: [“Frozen McRib Photo Will Make You Question Everything In Life”](http://www.huffingtonpost.com/2013/11/12/frozen-mcrib%5Fn%5F4260461.html) to [“Picture of frozen McRib goes viral, churns stomachs”](http://www.foxnews.com/leisure/2013/11/13/picture-frozen-mcrib-goes-viral/): 1 reason I don't eat a McRib . it tastes gross & this is how it looks frozen [pic.twitter.com/RgWqbaC6jV](http://t.co/RgWqbaC6jV) — Kelly (@GoldenFreaux) [November 12, 2013](https://twitter.com/GoldenFreaux/status/400388788876087297?ref%5Fsrc=twsrc%5Etfw) And so McDonald’s flew self-proclaimed hater Wes Bellamy, who had tweeted the picture and discouraged people from ever eating the McRib, out to Oklahoma City to see how the sandwich is made. Although Bellamy calls himself a skeptic, the video chronicling the production process portrays him as quick to give McDonald’s-friendly soundbites. “This looks a lot different from a picture that I saw on Twitter,” he said. “So that’s how you keep it tasty like my Grandma’s barbecue!” According to the McRib makers, the sandwich consists of only a few key ingredients: pork, water, salt, a sugar compound and preservatives to “lock in the flavor.” _Read next:_ [_McDonald’s Restaurant Owners Want to Banish These Menu Items_](http://time.com/money/3678914/mcdonalds-menus-change-franchise/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3556598/mcdonalds-mcrib-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3556598/mcdonalds-mcrib-video/"},"headline":"Watch McDonald's Prove the McRib Is Made of Actual Food","datePublished":"2014-11-04T19:01:31.000Z","dateModified":"2026-04-13T07:14:21.569Z","description":"Social media has not always been kind to McDonald's. 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