--- description: Lincoln says were up 25% in October, and MKC sales reportedly spiked after the ads and their parodies began airing title: Matthew McConaughey Lincoln Ads Coincide With October Sales Spike image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf1be44c3b312b5bc/698763f7cd6848e8b809774a/lincoln-ad1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # Those Matthew McConaughey Lincoln Ads Might Just Have Worked  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Nov 4, 2014 1:27 AM CUT  Lincoln Motor Co.  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Nov 4, 2014 1:27 AM CUT Lincoln Motors had an alright, alright, alright October. The company announced its [best sales for the month of October since 2007](http://www.hollywoodreporter.com/news/lincoln-sales-surge-matthew-mcconaughey-745926?mobile%5Fredirect=false "undefined") — and it may have Matthew McConaughey to thank for the boost. [The _Interstellar_ actor](http://time.com/3547827/the-art-of-science/ "undefined"), who starred in advertisements for the MKC crossover SUV, possibly helped Lincoln’s overall sales last month go up 25 percent, according to _The Hollywood Reporter_. Of the 8,883 vehicles sold last month, 2,197 were MKCs. Car sales go up and down based on a number of factors, of course, though sales for this particular model reportedly spiked after the television spots — and the resulting parodies of them by Jim Carrey ([on _Saturday Night Live_](http://time.com/3540119/snl-jim-carrey-sia-chandelier-matthew-mcconaughey/ "undefined")), Ellen DeGeneres and Conan O’Brien — began airing this fall. \[[_THR_](http://www.hollywoodreporter.com/news/matthew-mcconaughey-inks-multiyear-deal-726611 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3555567/matthew-mcconaughey-lincoln-ad-sales/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3555567/matthew-mcconaughey-lincoln-ad-sales/"},"headline":"Those Matthew McConaughey Lincoln Ads Might Just Have Worked","datePublished":"2014-11-04T01:27:07.000Z","dateModified":"2026-02-21T11:11:53.087Z","description":"Lincoln says sales were up 25% in October","url":"https://time.com/3555567/matthew-mcconaughey-lincoln-ad-sales/","keywords":["Advertising","celebrities","Matthew McConaughey"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf1be44c3b312b5bc/698763f7cd6848e8b809774a/lincoln-ad1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf1be44c3b312b5bc/698763f7cd6848e8b809774a/lincoln-ad1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Lincoln Lincoln Matthew McConaughey","caption":"Lincoln Lincoln Matthew McConaughey","creditText":"Lincoln Motor Co.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3555567/matthew-mcconaughey-lincoln-ad-sales/","name":"Those Matthew McConaughey Lincoln Ads Might Just Have Worked"}}]}] ```