LeBron James laced up for his first home game back with the Cavaliers on Thursday night to face off against the New York Knicks. An inspirational Nike ad celebrating the city of Cleveland hit the airwaves the same night—but it wasn’t inspirational enough for LeBron, it seems.
Cleveland’s prodigal son played dismally in his first game with the Cavs in four years, and the Knicks came out on top, 95-90.
Despite the team’s performance, the Nike ad, which celebrates the spirt of Cavs fans and delivers a stirring “all in it together” message, was a widely-discussed success. The ad may not have pushed the Cavs over the top Thursday, but it helps complete LeBron’s return home after his controversial departure four years ago to play for the Miami Heat.
Maybe just watch it a few extra times next game, guys?
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com