TIME Internet

This Interactive Honda Ad Will Make Your Jaw Drop

HOnda Honda's The Other Side video

Just press "R"

What kind of person drives a Honda? Apparently any kind. A new, interactive commercial by the car company shows a double-sided story. While watching the commercial on a special YouTube landing page, you can press the “R” button on your keyboard in order to switch between story lines.

One story follows a dad picking up his children from school, the other a getaway driver. Try it yourself. The videos are perfectly parallel.

 

 

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team