--- title: OK Go I Won't Let You Down Music Video description: It will not let you down canonical: https://time.com/3541460/ok-go-i-wont-let-you-down-music-video/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2014-10-27T16:13:30.000Z article:modified_time: 2026-04-13T07:14:05.410Z og:title: OK Go I Won't Let You Down Music Video og:description: It will not let you down og:url: https://time.com/3541460/ok-go-i-wont-let-you-down-music-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: OK Go I Won't Let You Down Music Video twitter:description: It will not let you down twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # OK Go’s New Music Video for “I Won’t Let You Down” Won’t Let You Down > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Oct 27, 2014 4:13 PM UTC  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Oct 27, 2014 4:13 PM UTC OK Go’s approach to music videos has been nothing short of pioneering, often generating visuals that are even more memorable than the songs they accompany. The band’s latest effort, for the single “I Won’t Let You Down” off their recently released album _Hungry Ghosts_, is brought to life by umbrella-wielding dancers and aerial videography. While they may never top their creation of the world’s [largest Rube Goldberg machine](https://www.youtube.com/watch?v=qybUFnY7Y8w), the results here are nonetheless impressive. Some shots conjure Busby Berkeley, the Hollywood choreographer known for his [mesmerizing bird’s-eye-view shots](https://www.youtube.com/watch?v=kIO9y1xMPIA) of synchronized swimmers and dancers. Others look like a life-sized Lite-Brite, using the opening and closing of colorful umbrellas to generate images and spell out words. The four band members cavort through the shots riding Honda UNI-CUBs, which are kind of like seated Segways that look uncannily like robotic penguins. Honda also contributed the “multi-copter” camera used to shoot the video. The song itself is synth-heavy and dance-worthy, though ultimately less likely to stick with listeners than the video’s images. OK Go’s commitment to arresting visuals and feats of choreography is perhaps more responsible for their continued relevance than their songwriting. And as long as they keep up the creative videos—staying true to their promise not to let us down—then there’s nothing wrong with that. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3541460/ok-go-i-wont-let-you-down-music-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3541460/ok-go-i-wont-let-you-down-music-video/"},"headline":"OK Go’s New Music Video for “I Won’t Let You Down” Won’t Let You Down","datePublished":"2014-10-27T16:13:30.000Z","dateModified":"2026-04-13T07:14:05.410Z","description":"As long as you’re into mesmerizing umbrella choreography","url":"https://time.com/3541460/ok-go-i-wont-let-you-down-music-video/","keywords":["Newsfeed","Music","Videos","Music videos","celebrity","honda","pop music"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3541460/ok-go-i-wont-let-you-down-music-video/","name":"OK Go’s New Music Video for “I Won’t Let You Down” Won’t Let You Down"}}]}] ```