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Swiss Retailer Apologizes for Coffee Creamers Featuring Hitler

Oct 23, 2014

A Swiss retailer apologized Wednesday for selling coffee creamers with the likeness of German dictator Adolf Hitler on the label and acknowledged it had withdrawn roughly 2,000 containers from dozens of cafes.

Migros said that the “unforgivable incident” occurred because of an internal failure. A spokesperson, Tristan Cerf, told the New York Times that an outside company had asked a Migros subsidiary, ELSA, to provide it with 55 varieties of coffee cream containers based on vintage cigar labels. Two types featured Hitler and Italy's Benito Mussolini, Cerf said: “Usually the labels have pleasant images like trains, landscapes and dogs — nothing polemic that can pose a problem.”

The scandalous creamers were spotted months after a German furniture chain claimed it unintentionally ordered 5,00 coffee mugs with faint portraits of Hitler on them from a trade fair in China.

A Brutal Pageantry: The Third Reich's Myth-Making Machinery, in Color

Adolf Hitler salutes troops of the Condor Legion who fought alongside Spanish Nationalists in the Spanish Civil War, during a rally upon their return to Germany, 1939.
Adolf Hitler salutes troops of the Condor Legion who fought alongside Spanish Nationalists in the Spanish Civil War, during a rally upon their return to Germany, 1939.Hugo Jaeger—Time & Life Pictures/Getty Images
Adolf Hitler salutes troops of the Condor Legion who fought alongside Spanish Nationalists in the Spanish Civil War, during a rally upon their return to Germany, 1939.
Nazi rally, 1937.
Nazi and Italian flags draped from balconies to welcome Adolf Hitler during state visit to Italy, 1938.
Volkswagen Works cornerstone ceremony, near Wolfsburg, 1938.
Nuremberg, Germany, 1938.
Crowds cheering Adolf Hitler's campaign to unite Austria and Germany, 1938.
Scene along roadway to the Fallersleben Volkswagen Works cornerstone ceremony, Germany, 1938.
Nazi officials on their way to Fallersleben Volkswagen Works cornerstone ceremony, 1938.
Adolf Hitler at the swearing-in of SS standard bearers at the Reich Party Congress, Nuremberg.
Reich Party Congress, Nuremburg, Germany, 1938.
1937 Reich Party Congress, Nuremberg, Germany.
League of German Girls dancing during the 1938 Reich Party Congress, Nuremberg, Germany.
Reich Veterans Day, 1939.
Berlin illuminated at midnight in honor of Hitler's 50th birthday, April 1939.
Adolf Hitler and Joseph Goebbels (in box) at Charlottenburg Theatre, Berlin, 1939.
Annual midnight swearing-in of SS troops at Feldherrnhalle, Munich, 1938.
Adolf Hitler makes keynote address at Reichstag session, Kroll Opera House, Berlin, 1939.
Reich Minister of Propaganda Joseph Goebbels speaking at the Lustgarten in Berlin, 1938.
Volkswagen Works cornerstone ceremony, near Wolfsburg, 1938.
Adolf Hitler speaking at the Lustgarten, Berlin, 1938.
Reich Party Congress, Nuremberg, Germany, 1938.
Adolf Hitler salutes troops of the Condor Legion who fought alongside Spanish Nationalists in the Spanish Civil War, dur
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