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---
title: IKEA Singapore Releases Halloween The Shining Ad: Video
description: The ad recreates Stanley Kubrick&#x27;s iconic hallway scene
canonical: https://time.com/3529256/ikea-shining-parody-halloween/
author: Samantha Grossman
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article:published_time: 2014-10-21T18:55:23.000Z
article:modified_time: 2026-04-13T07:13:57.098Z
og:title: Get Ready for Halloween With IKEA&#x27;s Spot-On Parody of &#x27;The Shining&#x27;
og:description: The ad recreates Stanley Kubrick&#x27;s iconic hallway scene
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltc0b3e0994ae0f3a0/69876219cd1bba84be6f2c17/screen-shot-2014-10-21-at-1-58-24-pm.png?branch=production&width=745&quality=75&auto=webp&crop=16:9)


# Get Ready for Halloween With IKEA's Spot-On Parody of _The Shining_

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by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Oct 21, 2014 6:55 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltc0b3e0994ae0f3a0/69876219cd1bba84be6f2c17/screen-shot-2014-10-21-at-1-58-24-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Oct 21, 2014 6:55 PM UTC

A month after releasing a [mega-popular commercial ](http://time.com/3265308/ikea-catalog-2015/)that spoofed Apple, IKEA is back with a new ad — and this one takes a rather different approach. The commercial pays homage to Stanley Kubrick’s classic 1980 film _The Shining_ by recreating its iconic (and super creepy) [hallway scene](https://www.youtube.com/watch?v=79p57JJrMwo).

The video’s creators seem to be pretty big Kubrick fans, as they paid very close attention to detail. They also hid a number of products within the video and launched a [social media contest](https://www.facebook.com/media/set/?set=a.725554380854636.1073741907.176320315778048&type=3&uploaded=13) so viewers can spot the items and then win stuff. You know, because #engagement.

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