--- title: IKEA Singapore Releases Halloween The Shining Ad: Video description: The ad recreates Stanley Kubrick's iconic hallway scene canonical: https://time.com/3529256/ikea-shining-parody-halloween/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2014-10-21T18:55:23.000Z article:modified_time: 2026-04-13T07:13:57.098Z og:title: Get Ready for Halloween With IKEA's Spot-On Parody of 'The Shining' og:description: The ad recreates Stanley Kubrick's iconic hallway scene og:url: https://time.com/3529256/ikea-shining-parody-halloween/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc0b3e0994ae0f3a0/69876219cd1bba84be6f2c17/screen-shot-2014-10-21-at-1-58-24-pm.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Screen Shot 2014-10-21 at 1.58.24 PM og:type: article twitter:card: summary_large_image twitter:title: Get Ready for Halloween With IKEA's Spot-On Parody of 'The Shining' twitter:description: The ad recreates Stanley Kubrick's iconic hallway scene twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc0b3e0994ae0f3a0/69876219cd1bba84be6f2c17/screen-shot-2014-10-21-at-1-58-24-pm.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  # Get Ready for Halloween With IKEA's Spot-On Parody of _The Shining_ by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Oct 21, 2014 6:55 PM UTC  by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Oct 21, 2014 6:55 PM UTC A month after releasing a [mega-popular commercial ](http://time.com/3265308/ikea-catalog-2015/)that spoofed Apple, IKEA is back with a new ad — and this one takes a rather different approach. The commercial pays homage to Stanley Kubrick’s classic 1980 film _The Shining_ by recreating its iconic (and super creepy) [hallway scene](https://www.youtube.com/watch?v=79p57JJrMwo). The video’s creators seem to be pretty big Kubrick fans, as they paid very close attention to detail. They also hid a number of products within the video and launched a [social media contest](https://www.facebook.com/media/set/?set=a.725554380854636.1073741907.176320315778048&type=3&uploaded=13) so viewers can spot the items and then win stuff. You know, because #engagement. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3529256/ikea-shining-parody-halloween/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3529256/ikea-shining-parody-halloween/"},"headline":"Get Ready for Halloween With IKEA's Spot-On Parody of The Shining","datePublished":"2014-10-21T18:55:23.000Z","dateModified":"2026-04-13T07:13:57.098Z","description":"The ad recreates Stanley Kubrick's iconic hallway scene","url":"https://time.com/3529256/ikea-shining-parody-halloween/","keywords":["Newsfeed","Business topic","Ikea","Singapore","horror","halloween"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc0b3e0994ae0f3a0/69876219cd1bba84be6f2c17/screen-shot-2014-10-21-at-1-58-24-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc0b3e0994ae0f3a0/69876219cd1bba84be6f2c17/screen-shot-2014-10-21-at-1-58-24-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-10-21 at 1.58.24 PM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3529256/ikea-shining-parody-halloween/","name":"Get Ready for Halloween With IKEA's Spot-On Parody of The Shining"}}]}] ```