--- title: Tinder: Mobile Dating App Has a Plan to Monetize With Premium Features description: Tinder will begin offering "a few premium features" come November, CEO and co-founder Sean Rad said on Monday canonical: https://time.com/3528476/tinder-mobile-dating-app/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-10-21T15:11:16.000Z article:modified_time: 2026-04-13T07:13:56.315Z og:title: Tinder Thinks You'll Pay to Find a Match. Swipe Right? og:description: Does this mean there will be less bathroom mirror selfies? og:url: https://time.com/3528476/tinder-mobile-dating-app/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Tinder Thinks You'll Pay to Find a Match. Swipe Right? twitter:description: Does this mean there will be less bathroom mirror selfies? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Tinder Thinks You'll Pay to Find a Match. Swipe Right? by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 21, 2014 3:11 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 21, 2014 3:11 PM UTC Money can’t buy love, but it might be able to buy you a better Tinder date. The free, location-based mobile dating app, which allows users to swipe right in hopes of finding a match and left to pass, will begin offering “a few premium features” come November, CEO and co-founder Sean Rad recently [said at the Forbes Under 30 Summit](http://www.forbes.com/sites/stevenbertoni/2014/10/20/tinder-swipes-right-to-revenue-will-add-premium-service-in-november/). Rad didn’t provide many details, Forbes reported from the event in Philadelphia, but said the new features are ones that “users have been begging us for” and “will offer so much value we think users are willing to pay for them.” Does this mean less bathroom mirror selfies? Probably not. But Rad hinted that the pay-for-play features might focus on opening up location restrictions, allowing people to make connections while they’re traveling to new places. He also said the “premium” options will cater to areas outside of romance, like “local recommendations when traveling, trying to make friends, doing business.” “Revenue has always been on the road map,” he added. But don’t worry, you can still swipe for free while procrastinating at work: “The core offering will always remain free,” Rad said. “At least that’s the plan.” Watch the full interview below: ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3528476/tinder-mobile-dating-app/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3528476/tinder-mobile-dating-app/"},"headline":"Tinder Thinks You'll Pay to Find a Match. Swipe Right?","datePublished":"2014-10-21T15:11:16.000Z","dateModified":"2026-04-13T07:13:56.315Z","description":"Does this mean there will be less bathroom mirror selfies?","url":"https://time.com/3528476/tinder-mobile-dating-app/","keywords":["Newsfeed","Living","society","Dating","apps","relationships","Tinder"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3528476/tinder-mobile-dating-app/","name":"Tinder Thinks You'll Pay to Find a Match. Swipe Right?"}}]}] ```