--- title: 2014 Midterm Elections: Mitt Romney Email List Aids Senate Republicans description: A potent tool for raising cash canonical: https://time.com/3525244/2014-midterm-elections-senate-mitt-romney/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2014-10-20T21:57:10.000Z article:modified_time: 2026-02-21T10:53:54.214Z article:section: Politics og:title: 2014 Midterm Elections: Mitt Romney Email List Aids Senate Republicans og:description: A potent tool for raising cash og:url: https://time.com/3525244/2014-midterm-elections-senate-mitt-romney/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: 2014 Midterm Elections: Mitt Romney Email List Aids Senate Republicans twitter:description: A potent tool for raising cash twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # GOP Wields Romney Fundraising List in Senate Battle > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=8ea2ff37-1fc8-4bed-9eec-409c76534a58&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | | Health Matters | The latest health news and expert advice on living well | Daily | | Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | Source: TIME, August 2026. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=8ea2ff37-1fc8-4bed-9eec-409c76534a58&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=8ea2ff37-1fc8-4bed-9eec-409c76534a58&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Oct 20, 2014 9:57 PM UTC by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Oct 20, 2014 9:57 PM UTC If Republicans retake the Senate next month, they’ll have done it with a lot of help from Mitt Romney. The former GOP presidential nominee’s digital operation may have been a generation behind President Barack Obama’s effort, but his email list has proven to be a potent fundraising too for the party as it looks for victory this fall. “It’s easily our most successful digital fundraising source,” said Matt Lira. executive director of the Senate Republicans’ campaign arm. “As far as our fundraising is concerned, there’s the Romney list and there’s everything else.” In the past week, the National Republican Senatorial Committee has emailed the list no fewer than 16 times, many times with emails addressed from Romney himself, while the National Republican Congressional Committee, House Republican’s campaign arm, has used it at least once. Maintained in a nondescript office overlooking the Potomac River in Alexandria by his former digital consulting firm Targeted Victory, the list is one of the Republican Party’s most valuable assets, containing millions of email addresses and records of more than 1.5 million digital donors to that campaign. “This is the largest donor base in the history of politics on the right,” said Zac Moffatt, a co-founder of the firm and the former Romney campaign’s digital director. Moffatt’s firm maintains day-to-day control of the list and takes a cut of the fundraising proceeds and list maintenance fees, according to people familiar with the arrangement. The firm, which has been paid millions by the NRSC for its digital fundraising work, transferred more than $100,000 into Romney’s campaign account in June for the rights to use the list. “Governor Romney is excited that Republican candidates and committees are making use of the Romney for President email list for fundraising and \[get-out-the-vote purposes this cycle,” said Romney aide Kelli Harrison. “Hopefully access to this tool will make a difference in races all across the country.” The value is clear, Lira said. “It’s the largest list of people who are predisposed to donate, predisposed to volunteer, predisposed to vote Republican,” he said. “The Romney donor base is broader, compared to some more ideological lists.” When donors give through the Romney list, it both freshens the underlying list and provides the NRSC with a new contact for its internal lists. Renters have the option of reaching out to the entire universe of donors, or just segments, like those who purchased merchandise or participated in contests on the Romney campaign, in hopes of generating greater return on investment. In 2012, the Romney campaign, flush with cash, rented almost every GOP email list available so it could build its own list of contacts and donors, making it the most comprehensive collection of GOP emails, outstripping even the Republican National Committee according to industry sources. “Email is king to online fundraising,” said Vincent Harris, whose firm Harris Media works for clients like Republican Sens. Ted Cruz and Mitch McConnell. He added the Targeted Victory arrangement “brings about a big point that candidates don’t think of: who owns their data?” Lira declined to say how much the NRSC has raised off the Romney list; the committee has been massively outraised by its Democratic counterpart. The Romney approach differs from that used by Obama, whose campaign also maintains control of the his small-dollar donor and volunteer lists for the use of Organizing for Action, the nonprofit issue advocacy group he has thrown his name behind. Obama transferred his data and other lists to the Democratic National Committee. While the Romney list remains fresh, don’t look to it as evidence that the two-time White House hopeful will make a third bid. The list has also been used by potential 2016 candidates like Marco Rubio, Paul Ryan, and Rick Perry. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3525244/2014-midterm-elections-senate-mitt-romney/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3525244/2014-midterm-elections-senate-mitt-romney/"},"headline":"GOP Wields Romney Fundraising List in Senate Battle","datePublished":"2014-10-20T21:57:10.000Z","dateModified":"2026-02-21T10:53:54.214Z","description":"A potent tool for raising cash","url":"https://time.com/3525244/2014-midterm-elections-senate-mitt-romney/","keywords":["2014 Election","Barack Obama","Email","Campaign Finance","mitt romney"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Zeke Miller","jobTitle":null,"url":"https://time.com/author/zeke-j-miller/"}],"articleSection":"Politics","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2014-election/","name":"2014 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3525244/2014-midterm-elections-senate-mitt-romney/","name":"GOP Wields Romney Fundraising List in Senate Battle"}}]}] ```