--- title: 2014 Sexy Halloween Costumes: Yandy's Sexy Lobster description: The CEO of Yandy explains his company's bizarre 2014 costume offerings canonical: https://time.com/3524369/halloween-sexy-costumes-lobster-yandy/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-10-20T16:39:54.000Z article:modified_time: 2026-05-11T04:48:22.345Z og:title: Is 2014 Year of the 'Sexy Lobster' Halloween Costume? og:description: For this year's sexy Halloween costume, consider the lobster. og:url: https://time.com/3524369/halloween-sexy-costumes-lobster-yandy/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfbcc3c5097883bc5/6987619ce53abaa6bf4d5232/lobster.jpg?branch=production&width=325&quality=75&auto=webp&crop=16:9 og:image:width: 325 og:image:height: 183 og:image:alt: lobster og:type: article twitter:card: summary_large_image twitter:title: Is 2014 Year of the 'Sexy Lobster' Halloween Costume? twitter:description: For this year's sexy Halloween costume, consider the lobster. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfbcc3c5097883bc5/6987619ce53abaa6bf4d5232/lobster.jpg?branch=production&width=325&quality=75&auto=webp&crop=16:9 ---  # 2014 Could Be the Year of the 'Sexy Lobster' Halloween Costume > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=429bdd79-dd2b-46ef-a4a7-bc0e0773de36&cr=time-nl-network-2026q3-v1) by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 20, 2014 4:39 PM UTC  Yandy by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 20, 2014 4:39 PM UTC For this year’s sexy Halloween costume, consider the [lobster](http://www.yandy.com/Lobster-Mania-Costume.php). According to Chad Horstman, the “sexy lobster” just may be the “it” costume of 2014\. And he would know — as [CEO of online lingerie retailer turned Halloween hotspot Yandy](http://newsfeed.time.com/2013/10/31/meet-the-people-who-design-the-sexy-pizza-costume-and-other-risque-halloween-gear/), Horstman is the man you can thank for a cornucopia of un-Kosher costumes ranging from riffs on fruit (what “[sexy watermelon](http://www.yandy.com/Sexy-Watermelon-Costume.php)” costume is complete without a bite mark shaped cutout?) to once-wholesome Disney characters (you’ll never look at [_Frozen’s_ Olaf ](http://www.cnbc.com/id/102041903)the same way again.) But, apart from Horstman’s faith that “people _love_ lobster,” what could make the recently debuted costume a grand success? Well, not only is it “cute with furry claws” to tug at the heart strings, but it follows a long line of winning “funny food” costumes that show a lot of leg. “It’s kind of last year’s sexy pizza costume,” Horstman says. While colleagues questioned whether women would want to parade around as a carbohydrate, the 2013 sexy pizza earned a [segment on the _Daily Show_](http://gawker.com/the-daily-show-takes-the-sexy-halloween-costume-trend-t-1450685072) and a trip for the costume’s model to the Playboy Mansion’s Halloween party. Although, Horstman admits that in spite of viral success, actual sexy pizza sales were only moderate. The creative costuming industry can be tough. Not all of Horstman’s passion projects take off. In an i[nterview last year, Horstman told _Time_](http://newsfeed.time.com/2013/10/31/meet-the-people-who-design-the-sexy-pizza-costume-and-other-risque-halloween-gear/) his dreams of women buying [Yandy’s sexy corn costume](http://www.yandy.com/Sexy-Corn-Costume.php) in bulk to “wear them together and go as a \[sexy\] corn field” never came to fruition. But there’s no use dwelling on the past. This year, Yandy debuted other costumes that Horstman has high hopes for. Like the [sexy taco](http://www.yandy.com/Sexy-Taco-Costume.php) — which is slightly more tasteful than the uber-[sexy hamburger](http://www.yandy.com/Adult-Hamburger-Costume.php), complete with bun headpiece. “We also just released the [three-boobs girl](http://www.yandy.com/Tres-Leches.php),” Horstman says, touting a [viral costume based on a viral news story](http://mashable.com/2014/09/23/three-breasts-jasmine-tridevil-alisha-hessler/). “We have a prosthetic middlebreast and a mesh top that she wore. I think, that’s one of the ones where I’m like, if you want to win a costume contest, you should buy this. But I guess that a lot of girls don’t want to win costume contests… Have we sold any?” “A couple,” answers Yandy marketing director Sarah Chamberlain. “We’ve sold a couple.” What are consumers thinking?  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