--- description: Snapchat users will see ads on the messaging app beginning this weekend, the social media company announced Friday. title: Snapchat Ads: App To Include Ads Soon image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbd8bb92a2f1e2247/6987618d06f2c1cd41331749/460110345-1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Ads Are Coming to Snapchat for the First Time  by [Justin Worland](/author/justin-worland/)  ## Justin Worland Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Oct 17, 2014 10:45 PM CUT  The logo of mobile app "Snapchat" is displayed on a tablet on January 2, 2014 in Paris. Hackers broke into Snapchat, the hugely popular mobile app, accessing the phone numbers and usernames of 4.6 million users and publishing them online, tech news website TechCrunch has announced. AFP PHOTO / LIONEL BONAVENTURE (Photo credit should read LIONEL BONAVENTURE/AFP/Getty Images) The logo of mobile app "Snapchat" is displayed on a tablet on January 2, 2014 in Paris. Hackers broke into Snapchat, the hugely popular mobile app, accessing the phone numbers and usernames of 4.6 million users and publishing them online, tech news website TechCrunch has announced. AFP PHOTO / LIONEL BONAVENTURE (Photo credit should read LIONEL BONAVENTURE/AFP/Getty Images)Lionel Bonaventure—AFP/Getty Images  by [Justin Worland](/author/justin-worland/)  ## Justin Worland Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Oct 17, 2014 10:45 PM CUT Snapchat users will see ads on the messaging app starting this weekend, [the social media company announced Friday](http://blog.snapchat.com/post/100255857340/advertising-on-snapchat "undefined"). “Understandably, a lot of folks want to know why we’re introducing advertisements to our service. The answer is probably unsurprising—we need to make money,” the company said in a blog post. “Advertising allows us to support our service while delivering neat content to Snapchatters.” The company promised the ads wouldn’t display in people’s messages. “That would be totally rude,” Snapchat said. Instead, users will be able to choose whether to view the ads. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3518299/snapchat-ads/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3518299/snapchat-ads/"},"headline":"Ads Are Coming to Snapchat for the First Time","datePublished":"2014-10-17T22:45:48.000Z","dateModified":"2026-04-13T08:03:27.121Z","description":"Viewing the ads will be optional","url":"https://time.com/3518299/snapchat-ads/","keywords":["Tech","apps","Advertising","snapchat","Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbd8bb92a2f1e2247/6987618d06f2c1cd41331749/460110345-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Justin Worland","jobTitle":"Senior Correspondent","url":"https://time.com/author/justin-worland/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbd8bb92a2f1e2247/6987618d06f2c1cd41331749/460110345-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The logo of mobile app \"Snapchat,\" Jan. 2, 2014 in Paris.","caption":"The logo of mobile app \"Snapchat,\" Jan. 2, 2014 in Paris.","creditText":"Lionel Bonaventure—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3518299/snapchat-ads/","name":"Ads Are Coming to Snapchat for the First Time"}}]}] ```