First Lady Michelle Obama has brought her fresh-produce campaign to the most appropriately named venue yet: the six-second video app Vine.
The advocate of healthy eating — known for her White House garden — poses with a turnip in her brief video clip, before asking “Turnip for what?” It’s a fun play on DJ Snake and Lil Jon’s summer hit “Turn Down for What,” a song that’s had a longer-than-expected life as a voter-registration anthem. It was the perfect response to an Obama impersonator using Vine to ask the First Lady how many calories she burns when she “turns up.”
Perhaps this is the easiest and most cost-effective way to remind a generally disaffected young voter base of the appeals of the Obama presidency leading into the midterm elections. Or maybe the First Lady really just wanted to boogie with a root vegetable. Either way, this is perhaps the most unscripted Michelle Obama we’ve seen yet — willing to expend far more energy on TV appearances from The Biggest Loser to Parks and Recreation, none of which has caught the public’s imagination quite so vividly. We look forward to whatever may be her next veggie-themed song parody (good luck, as no veggie names spring to mind as rhymes for “All About That Bass” or “Shake It Off”) — or just the next time she has fun advocating roughage consumption.