--- title: Google's Eric Schmidt: Amazon Biggest Rival description: Amazon is Google's "main competition," CEO Eric Schmidt said Monday. canonical: https://time.com/3505713/google-amazon-rivals/ author: Justin Worland article:opinion: false article:content_tier: free article:published_time: 2014-10-14T13:15:59.000Z article:modified_time: 2026-05-11T04:45:39.951Z article:section: World og:title: Google's Eric Schmidt: Amazon Biggest Rival og:description: Amazon is Google's "main competition," CEO Eric Schmidt said Monday. og:url: https://time.com/3505713/google-amazon-rivals/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltea6abb59340369d4/698760958e06012b44457af3/eric-schmidt.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: The South Summit - Spain Start-Up Convention, Madrid og:type: article twitter:card: summary_large_image twitter:title: Google's Eric Schmidt: Amazon Biggest Rival twitter:description: Amazon is Google's "main competition," CEO Eric Schmidt said Monday. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltea6abb59340369d4/698760958e06012b44457af3/eric-schmidt.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Google's Former CEO: Amazon Is Biggest Rival  by [Justin Worland](/author/justin-worland/)  ## Justin Worland Senior Correspondent Oct 14, 2014 1:15 PM CUT  Google Executive Chairman Eric Schmidt speaks at the 'The South Summit'- Spain Start-Up convention at Las Ventas bullring in Madrid on Oct. 10, 2014. Google Executive Chairman Eric Schmidt speaks at the 'The South Summit'- Spain Start-Up convention at Las Ventas bullring in Madrid on Oct. 10, 2014.Geisler-Fotopress/DPA/Corbis  by [Justin Worland](/author/justin-worland/)  ## Justin Worland Senior Correspondent Oct 14, 2014 1:15 PM CUT Google’s former CEO said [Monday](http://googlepolicyeurope.blogspot.com/2014/10/the-new-grundergeist.html "undefined") that the tech giant’s biggest rival is Amazon. “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” Eric Schmidt, currently serving as Google’s executive chairman, told a crowdin Berlin. “They are obviously more focused on the commerce side of the equation, but, at their roots, they are answering users’ questions and searches, just as we are.” ### See The 7 Most Important Tech CEOs You Wouldn't Recognize  Jack Ma, founder of Chinese Internet giant Alibaba, stepped down as that firm's CEO in 2013\. But he's still the company's most public face, and after Alibaba's September IPO, China's single richest man. Scott Eells—Bloomberg/Getty Images  Larry Ellison stunned the tech world in September by announcing he's stepping down as CEO of Oracle, the enterprise software company he co-founded in 1977\. Since Oracle doesn't sell products to the public like Apple or Microsoft, Ellison's a little less-known outside Silicon Valley: But he's a hugely important figure, having heavily influenced Steve Jobs and a host of other tech leaders. Tomohiro Ohsumi—Bloomberg/Getty Images  Tony Hsieh, CEO of shoe-tailer Zappos.com, is a controversial figure in the world of tech chief officers. He's pouring money into Zappos' corporate home of Las Vegas, Nevada, which is welcome by some locals but spurned by others. Still, Zappos is known for being a very fun and very different place to work, thanks in part to Hsieh setting those qualities up as priorities for the company. Noah Berger—Bloomberg/Getty Images  Satya Nadella just took over the reins at Microsoft earlier this year from now-Clippers owner Steve Ballmer, but he's already making his presence known through sizable layoffs and simultaneous acquisitions. Nadella's Microsoft has let go of nearly 15,000 employees this year — a chunk of whom were made redundant when Microsoft closed an approximately $7.2 billion deal for Nokia's device wing. Also on Microsoft's tab? $2.5 billion for the Swedish gaming company behind top-hit Minecraft. Microsoft/Corbis  Linkedin CEO Jeff Weiner, formerly a longtime Yahoo employee, has grown the "Facebook For Professionals'" user base and revenue exponentially since coming becoming CEO in 2009\. He's got quite the fan base, too: His workers, 100% of whom support him as CEO, according to Glassdoor. Robert Galbrath—Reuters/Corbis  John Donahoe has been president and CEO of eBay since 2008\. He's now guiding the company in a time of deep uncertainty: In early 2014, eBay settled a nasty public feud with activist investor Carl Icahn, who wants eBay to spin off payment service PayPal as an independent business — and Icahn isn't the only one who thinks that's a good idea. Paul Morris—Bloomberg/Getty Images  Don Mattrick became CEO of Zynga, the social gaming company that brought us FarmVille, in 2013, coming over from Microsoft. He's been tasked with leading Zynga through a tumultuous period — the now publicly-traded company hasn't been able to replicate its FarmVille success, leaving many to wonder about the company's future. Michal Czerwonka—Getty Images Google is the [most-visited site on the Internet](http://www.comscore.com/Insights/Market-Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-August-2014 "undefined"), with 233 million unique visitors in August. According to the same ranking, 172 million visited Amazon, making it the sixth most visited. But while Schmidt may see Amazon as Google’s biggest competitor right now, the CEO said that there’s competition brewing from unknown entrepreneurs. “Someone, somewhere in a garage is gunning for us,” Schmidt said. “The next Google won’t do what Google does, just as Google didn’t do what AOL did. Inventions are always dynamic and the resulting upheavals should make us confident that the future won’t be static.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3505713/google-amazon-rivals/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3505713/google-amazon-rivals/"},"headline":"Google's Former CEO: Amazon Is Biggest Rival","datePublished":"2014-10-14T13:15:59.000Z","dateModified":"2026-05-11T04:45:39.951Z","description":"Eric Schmidt said there's competition brewing from unknown entrepreneurs, too","url":"https://time.com/3505713/google-amazon-rivals/","keywords":["Technology","Tech","Google","Brands","Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltea6abb59340369d4/698760958e06012b44457af3/eric-schmidt.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Justin Worland","jobTitle":"Senior Correspondent","url":"https://time.com/author/justin-worland/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltea6abb59340369d4/698760958e06012b44457af3/eric-schmidt.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The South Summit - Spain Start-Up Convention, Madrid","caption":"The South Summit - Spain Start-Up Convention, Madrid","creditText":"Geisler-Fotopress/DPA/Corbis","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/technology/","name":"Technology"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3505713/google-amazon-rivals/","name":"Google's Former CEO: Amazon Is Biggest Rival"}}]}] ```