--- description: McDonald's hired 'MythBusters' co-host Grant Imahara to answer people's most disgusting questions for a new ad campaign title: McDonald's Addresses 'Pink Slime,' Other Rumors in New Ad image: https://static.time.com/v3/assets/bltea6093859af6183b/blt787e57787f90e0c6/69876095f887dc5c8be877ae/mcdonalds.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [restaurants](/tag/restaurants/) ## restaurants Update your preferences in [Account Settings](/account/preferences/) Close # McDonald's Addresses 'Pink Slime,' Other Rumors in New Ad ## Video: Our food. Your questions. Is McDonald's beef real? [Watch (HLS stream): Our food. Your questions. Is McDonald's beef real?](https://cdn.jwplayer.com/manifests/LAZ5rnWZ.m3u8) (4:30)  _Published 2014-10-14. Our food. Your questions. Is McDonald's beef real?_ by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Oct 14, 2014 1:13 PM CUT  A McDonald's Big Mac sandwich at a McDonald's restaurant in Robinson Township, Pa. on Jan. 21, 2014. A McDonald's Big Mac sandwich at a McDonald's restaurant in Robinson Township, Pa. on Jan. 21, 2014.Gene J. Puskar—AP by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Oct 14, 2014 1:13 PM CUT “Are there lips and eyeballs in there?” “At what point in the process do we inject the pink slime?” These aren’t the questions you’d expect from a new McDonald’s [promotional video](https://www.youtube.com/watch?v=wXgSnUmhdws "undefined"), which was released Monday and reveals the inner workings of its “beef plant” in Cargill, Calif. But addressing fast food skeptics’ grossest questions head-on is the crux of the company’s new PR campaign. As part of this effort, McDonald’s has hired professional skeptic and _MythBusters_ co-host Grant Imahara to answer people’s most disgusting questions about the company’s food. The chain also held a relatively snarky [Q&A on Twitter](https://twitter.com/McDonalds/status/521676837429080064 "undefined"), sometimes linking to food FAQs on its website and other times calling questions it received outright “gross and totally false.” > [](http://twitter.com/McDonalds/status/521788473163120640) > [](http://twitter.com/McDonalds/status/521772367375503361) National television spots in the [“Our Food. Your Questions”](http://www.mcdonalds.com/content/us/en/your%5Fquestions/our%5Ffood.html "undefined") campaign began [airing](http://www.nbcnews.com/business/consumer/rotting-hamburgers-worms-beef-mcdonalds-fields-your-questions-n224906 "undefined") Monday. A new study by the [_WSJ_ and Technomic Inc.](http://online.wsj.com/articles/mcdonalds-faces-millennial-challenge-1408928743 "undefined") consumers in their 20s and 30s have defected to competitors (like Chipotle), and people aged 19 to 21 who visited McDonald’s every month has decreased 12.9% since 2011\. So the real question is, by embracing millennial-friendly language, celebrities and social platforms, will McDonald’s win back its young base? ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3505675/mcdonalds-fast-food-health-pink-slime/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3505675/mcdonalds-fast-food-health-pink-slime/"},"headline":"McDonald's Addresses 'Pink Slime,' Other Rumors in New Ad","datePublished":"2014-10-14T13:13:33.000Z","dateModified":"2026-04-13T07:13:46.743Z","description":"Company hires MythBusters co-host Grant Imahara to answer people's most disgusting questions","url":"https://time.com/3505675/mcdonalds-fast-food-health-pink-slime/","keywords":["restaurants","Newsfeed","Mcdonald's","Fast Food","Business"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt787e57787f90e0c6/69876095f887dc5c8be877ae/mcdonalds.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt787e57787f90e0c6/69876095f887dc5c8be877ae/mcdonalds.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"McDonalds Campaign","caption":"McDonalds Campaign","creditText":"Gene J. 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