--- title: Urinate in the Shower Is Students Campaign to Save Water description: Go with the Flow campaign argues students who urinate in the shower are saving water canonical: https://time.com/3490337/shower-pee-environment-water/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2014-10-10T15:23:38.000Z article:modified_time: 2026-04-13T07:13:43.647Z og:title: Urinate in the Shower Is Students Campaign to Save Water og:description: The student-led campaign is called "Go with the Flow" og:url: https://time.com/3490337/shower-pee-environment-water/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Urinate in the Shower Is Students Campaign to Save Water twitter:description: The student-led campaign is called "Go with the Flow" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # College Students Asked to Urinate in Showers to Save Water > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=ce71ecac-c5ef-4f74-9125-4f3518cf4fac&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=ce71ecac-c5ef-4f74-9125-4f3518cf4fac&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=ce71ecac-c5ef-4f74-9125-4f3518cf4fac&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Oct 10, 2014 3:23 PM UTC  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Oct 10, 2014 3:23 PM UTC Two college students have come up with a plan that they say will save 720 million liters (about 187 million gallons) of water every year. Their radical new idea? Pee in the shower. Debs Torr and Chris Dobson, two students at the University of East Anglia (UEA) in Norwich, started the Go with the Flow campaign to inspire the school’s 15,000 students to urinate during their morning showers instead of in the toilet, [BBC reports](http://www.bbc.com/news/uk-england-norfolk-29552557). “We’ve done the maths, and this project stands to have a phenomenal impact,” Dobson told BBC. “With 15,000 students at UEA, over a year we would save enough water to fill an Olympic-sized swimming pool 26 times over.” He admits movement has been “divisive,” igniting passions in the age-old debate about whether or not it’s socially acceptable to pee in the shower. Though a school spokesperson told BBC that the university supports Dobson and Torr, Dobson made a concession to the skeptics who want to keep the firm separation of church and state between where they pee and where they shampoo: “We would encourage that every person using the same shower consents to the challenge and if not that they don’t take part.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3490337/shower-pee-environment-water/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3490337/shower-pee-environment-water/"},"headline":"College Students Asked to Urinate in Showers to Save Water","datePublished":"2014-10-10T15:23:38.000Z","dateModified":"2026-04-13T07:13:43.647Z","description":"The student-led campaign is called \"Go with the Flow\"","url":"https://time.com/3490337/shower-pee-environment-water/","keywords":["Newsfeed","Bizarre"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3490337/shower-pee-environment-water/","name":"College Students Asked to Urinate in Showers to Save Water"}}]}] ```