--- title: Urinate in the Shower Is Students Campaign to Save Water description: Go with the Flow campaign argues students who urinate in the shower are saving water canonical: https://time.com/3490337/shower-pee-environment-water/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2014-10-10T15:23:38.000Z article:modified_time: 2026-04-13T07:13:43.647Z og:title: Urinate in the Shower Is Students Campaign to Save Water og:description: The student-led campaign is called "Go with the Flow" og:url: https://time.com/3490337/shower-pee-environment-water/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Urinate in the Shower Is Students Campaign to Save Water twitter:description: The student-led campaign is called "Go with the Flow" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # College Students Asked to Urinate in Showers to Save Water > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=5f922708-d0fa-4bd1-9e5d-4155578375a3&cr=time-nl-network-2026q3-v1)  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Oct 10, 2014 3:23 PM UTC  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Oct 10, 2014 3:23 PM UTC Two college students have come up with a plan that they say will save 720 million liters (about 187 million gallons) of water every year. Their radical new idea? Pee in the shower. Debs Torr and Chris Dobson, two students at the University of East Anglia (UEA) in Norwich, started the Go with the Flow campaign to inspire the school’s 15,000 students to urinate during their morning showers instead of in the toilet, [BBC reports](http://www.bbc.com/news/uk-england-norfolk-29552557). “We’ve done the maths, and this project stands to have a phenomenal impact,” Dobson told BBC. “With 15,000 students at UEA, over a year we would save enough water to fill an Olympic-sized swimming pool 26 times over.” He admits movement has been “divisive,” igniting passions in the age-old debate about whether or not it’s socially acceptable to pee in the shower. Though a school spokesperson told BBC that the university supports Dobson and Torr, Dobson made a concession to the skeptics who want to keep the firm separation of church and state between where they pee and where they shampoo: “We would encourage that every person using the same shower consents to the challenge and if not that they don’t take part.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3490337/shower-pee-environment-water/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3490337/shower-pee-environment-water/"},"headline":"College Students Asked to Urinate in Showers to Save Water","datePublished":"2014-10-10T15:23:38.000Z","dateModified":"2026-04-13T07:13:43.647Z","description":"The student-led campaign is called \"Go with the Flow\"","url":"https://time.com/3490337/shower-pee-environment-water/","keywords":["Newsfeed","Bizarre"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3490337/shower-pee-environment-water/","name":"College Students Asked to Urinate in Showers to Save Water"}}]}] ```