--- title: Celebrity Lifestyle Brands: Goop, Jay Z, Blake Lively, Jessica Alba description: Let these totally well-adjusted famous people tell you how to live, laugh, love and make salmon. canonical: https://time.com/3475661/celebrity-lifestyle-brands/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2014-10-06T22:29:34.000Z article:modified_time: 2026-05-11T04:42:49.110Z og:title: From Gwyneth to Jay Z: 7 Celebrities Who Have Lifestyle Brands og:description: Let these totally well-adjusted famous people tell you how to live, laugh, love and make salmon. og:url: https://time.com/3475661/celebrity-lifestyle-brands/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: From Gwyneth to Jay Z: 7 Celebrities Who Have Lifestyle Brands twitter:description: Let these totally well-adjusted famous people tell you how to live, laugh, love and make salmon. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # From Gwyneth to Jay Z: 7 Celebrities Who Have Lifestyle Brands  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Oct 6, 2014 10:29 PM UTC  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Oct 6, 2014 10:29 PM UTC  Blake Lively's website Preserve launched in July. She also recently announced through her company blog that she's pregnant with her first child. Pascal Le Segretain—Getty Images  Reese Witherspoon's lifestyle brand, Draper James, hasn't launched yet, but will likely be influenced by her Southern sensibilities. Jon Kopaloff—FilmMagic  Ellen DeGeneres's lifestyle brand will include pet products and is set to launch late in 2014. Kevin Winter—Getty Images  Jessica Alba's Honest Company focuses on organic, environmentally conscious baby products. The eco-friendly business is worth nearly $1 billion, according to the Wall Street Journal. Jason Merritt—Getty Images  Former reality TV star Lauren Conrad offers everything from fitness to crafts on her lifestyle blog, Laurenconrad.com. Jason Merritt—Getty Images  Gwyneth Paltrow's Goop is the gold standard of celebrity lifestyle brands, and she just hired a former Martha Stewart exec as her new CEO. Pascal Le Segretain—Getty Images  Jay Z's lifestyle website, Life + Times, is aimed at stylish men. Samir Hussein—WireImage ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3475661/celebrity-lifestyle-brands/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3475661/celebrity-lifestyle-brands/"},"headline":"From Gwyneth to Jay Z: 7 Celebrities Who Have Lifestyle Brands","datePublished":"2014-10-06T22:29:34.000Z","dateModified":"2026-05-11T04:42:49.110Z","description":"Let these totally well-adjusted famous people tell you how to live, laugh, love and make salmon.","url":"https://time.com/3475661/celebrity-lifestyle-brands/","keywords":["Living","celebrities","Jay-z","Ellen Degeneres","Reese Witherspoon","Gwyneth Paltrow","goop","Blake Lively","jessica alba"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3475661/celebrity-lifestyle-brands/","name":"From Gwyneth to Jay Z: 7 Celebrities Who Have Lifestyle Brands"}}]}] ```