--- title: Cheerios Ad About Andre, Jonathan, and Raphaelle will Make You Cry description: This one features two dads and their adopted daughter canonical: https://time.com/3474837/cheerios-gay-dads-ad/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2014-10-06T14:16:31.000Z article:modified_time: 2026-08-04T07:45:23.488Z og:title: Get Ready to Cry at Another Cheerios Ad About Family og:description: This one's about two dads and their adopted daughter og:url: https://time.com/3474837/cheerios-gay-dads-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88129cfd473062cf/6986a727d0b6f2b8cb306807/471347167.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: 471347167 og:type: article twitter:card: summary_large_image twitter:title: Get Ready to Cry at Another Cheerios Ad About Family twitter:description: This one's about two dads and their adopted daughter twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88129cfd473062cf/6986a727d0b6f2b8cb306807/471347167.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Get Ready to Cry at Another Cheerios Ad About Family > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ## Video: Super Bowl Ad: Cheerios [Watch (HLS stream): Super Bowl Ad: Cheerios](https://cdn.jwplayer.com/manifests/DHMbawpi.m3u8) (0:30)  _Published 2014-02-03. Super Bowl Ad: Cheerios_  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Oct 6, 2014 2:16 PM UTC  Bowl of cereal Bowl of cereal King\_Louie—Getty Images  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Oct 6, 2014 2:16 PM UTC The newest Cheerios ad is a serious tearjerker — but in a good way. This Canadian spot tells the story of two dads, Jonathan and Andre, and their adopted daughter, Raphaelle. At first, Jonathan and Andre talk about how they fell in love, but Andre notes “I thought that it would never be possible to have a child, given that I’m gay.” After they got together, they describe when they first decided to adopt. “We couldn’t keep all this luck and love for ourselves,” he said. “We needed to share.” Cheerios seems enamored with the idea of fatherhood recently, after its fast-paced #HowToDad ad aired in July: This one seems to be a more socially conscious take on that theme, more in the vein of the heart-warming ad featuring an interracial family that aired during the Superbowl (to both widespread acclaim and racist comments.) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3474837/cheerios-gay-dads-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3474837/cheerios-gay-dads-ad/"},"headline":"Get Ready to Cry at Another Cheerios Ad About Family","datePublished":"2014-10-06T14:16:31.000Z","dateModified":"2026-08-04T07:45:23.488Z","description":"This one features two dads and their adopted daughter","url":"https://time.com/3474837/cheerios-gay-dads-ad/","keywords":["Living","Advertising","marketing","cereal","gay","adoption","Parenthood"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88129cfd473062cf/6986a727d0b6f2b8cb306807/471347167.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88129cfd473062cf/6986a727d0b6f2b8cb306807/471347167.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"471347167","caption":"471347167","creditText":"King_Louie—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3474837/cheerios-gay-dads-ad/","name":"Get Ready to Cry at Another Cheerios Ad About Family"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"New Peanut Butter Cheerios presents: #HowToDad","description":"New Peanut Butter Cheerios presents: #HowToDad","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/L8f1OJ96/poster.jpg?width=720","uploadDate":"2014-10-06T15:10:39.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/L8f1OJ96.m3u8","embedUrl":"https://time.com/3474837/cheerios-gay-dads-ad/","duration":"PT2M12S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3474837/cheerios-gay-dads-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}},{"@context":"https://schema.org","@type":"VideoObject","name":"Super Bowl Ad: Cheerios","description":"Super Bowl Ad: Cheerios","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/DHMbawpi/poster.jpg?width=720","uploadDate":"2014-02-03T00:24:38.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/DHMbawpi.m3u8","embedUrl":"https://time.com/3474837/cheerios-gay-dads-ad/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3474837/cheerios-gay-dads-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```