--- title: Seattle Seahawks QB Russell Wilson Starts "Pass the Peace" Campaign description: Viral campaign will benefit domestic abuse survivors canonical: https://time.com/3457612/russell-wilson-pass-the-peace-nfl-domestic-abuse/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2014-10-02T20:59:04.000Z article:modified_time: 2026-10-01T09:01:44.479Z og:title: Seattle Seahawks QB Russell Wilson Starts "Pass the Peace" Campaign og:description: Viral campaign will benefit domestic abuse survivors og:url: https://time.com/3457612/russell-wilson-pass-the-peace-nfl-domestic-abuse/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt859e6612428027e2/6986a6c1e53abaaa1f4d4bf4/russell-wilson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3958 og:image:height: 2226 og:image:alt: Quarterback Russell Wilson of the Seattle Seahawks throws the ball in the second half while taking on the New Orleans Saints during the NFC Divisional Playoff Game at CenturyLink Field on January 11, 2014 in Seattle. og:type: article twitter:card: summary_large_image twitter:title: Seattle Seahawks QB Russell Wilson Starts "Pass the Peace" Campaign twitter:description: Viral campaign will benefit domestic abuse survivors twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt859e6612428027e2/6986a6c1e53abaaa1f4d4bf4/russell-wilson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # NFL Player Launches Viral Campaign to Support Domestic Abuse Survivors > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=472d9e4a-1d3c-44e5-b327-872d5faf679f&cr=time-nl-network-2026q3-v1) ## Video: Russell Wilson #WNYPassThePeace [Watch (HLS stream): Russell Wilson #WNYPassThePeace](https://cdn.jwplayer.com/manifests/roF7vZao.m3u8) (0:15)  _Published 2014-10-02. Russell Wilson #WNYPassThePeace_  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Oct 2, 2014 8:59 PM UTC  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Oct 2, 2014 8:59 PM UTC Seattle Seahawks quarterback Russell Wilson has launched a charity foundation to raise money for worthy causes, kicking it off with a viral campaign aimed at getting fans to raise money in support of domestic violence victims. The ‘Why Not You’ Foundation will raise funds for a number of causes, among them domestic abuse — an issue currently under scrutiny by the National Football League, in light of criticism of its handling of Ray Rice, the Baltimore player who was caught on tape knocking his future wife unconscious. In the video, Wilson nominates Derek Jeter and Justin Timberlake to “Pass the Peace,” which means they have to [donate $2 ](http://http://www.seahawks.com/news/articles/article-1/Russell-Wilson-launches-Pass-The-Peace-campaign-to-support-victims-of-domestic-violence/b1bff911-05bf-4881-8f03-12046fc09d5f)to the National Domestic Violence Hotline and nominate two friends to help spread the word. Wilson also addressed violence in the NFL Thursday in an op-ed in the newly launched [Players Tribune](http://www.theplayerstribune.com/), Derek Jeter’s new publishing platform. Wilson, who is the site’s first Senior Editor, writes that he was a bully growing up, until he realized the error of his ways. He also called for his fellow NFL players to keep the violence off the field. --- > “” --- Wilson’s launch coincides with the start of Domestic Violence Awareness Month. ## Transcript The Why Not Youth Foundation's first initiative is to help prevent domestic violence and bring resources for those in need. This is my promise to do my part. I pass the peace to my friends, Derek Jeter and Justin Timberlake. 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