--- title: Subway Ad Reminds Women To Stay Skinny for Sexy Halloween Costumes description: This new ad reminds you that it's never time to stop dieting canonical: https://time.com/3457544/subway-women-sexy-halloween-costumes/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-10-02T21:08:41.000Z article:modified_time: 2026-04-13T07:13:33.782Z og:title: Subway Really Wants You to Stay Skinny for Your Sexy Halloween Costume og:description: Just when you thought it was safe to eat a french fry og:url: https://time.com/3457544/subway-women-sexy-halloween-costumes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3fa17a3ba9aff8d6/6986a6c3169ab0817227b8ac/screen-shot-2014-10-02-at-4-04-03-pm.png?branch=production&width=593&quality=75&auto=webp&crop=16:9 og:image:width: 593 og:image:height: 334 og:image:alt: Screen Shot 2014-10-02 at 4.04.03 PM og:type: article twitter:card: summary_large_image twitter:title: Subway Really Wants You to Stay Skinny for Your Sexy Halloween Costume twitter:description: Just when you thought it was safe to eat a french fry twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3fa17a3ba9aff8d6/6986a6c3169ab0817227b8ac/screen-shot-2014-10-02-at-4-04-03-pm.png?branch=production&width=593&quality=75&auto=webp&crop=16:9 ---  # Subway Wants Women to Stay Skinny So They Can Wear Sexy Halloween Costumes > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Twice a week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 2, 2014 9:08 PM UTC  Subway by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 2, 2014 9:08 PM UTC You thought it was over. You thought it was finally safe to sit down at lunch and eat one, just one, burger. Subway wants you to know that YOU THOUGHT WRONG. Thank your lucky thigh gap the sandwich chain, which recent research asserts is [just as unhealthy as McDonald’s](http://news.yahoo.com/breaking-subway-just-unhealthy-mcdonald-185710202.html), is here to remind you that it’s your moral obligation to stay skinny. Because “bikini season may be over” — that’s an [actual quote](https://www.youtube.com/watch?v=f7scOMwg5eE) from the company’s YouTube page — “but there’s more reasons right around the corner to stay fit.” Namely: To wear skimpy Halloween costumes. Cue a video montage set to the tune of waiting room music where an excessively perky woman models an array of sexy costumes. Except, Subway clearly isn’t allowed to say sexy. Rather, it’s a “hot devil” (too literal), “sassy teacher” (literally smacking a ruler against her hand), “foxy fullback” (please, let’s get into how women feel about the NFL right now), and our personal favorite, “attractive nurse.” Luckily for Subway, there’s an emerging [sexy (albeit bizarre) Christmas costume market](http://www.businessinsider.com/the-15-most-bizarrely-unnecessary-sexy-christmas-costumes-2012-12), so that they can keep their “it’s never ok to break a diet” campaign going. 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