--- title: This MyBook Spoof Video Captures The Zeitgeist Around New Technology description: Ever heard of the MyBook? canonical: https://time.com/3450160/apple-watch-iphone-mybook/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-09-30T18:35:14.000Z article:modified_time: 2026-05-11T04:48:24.350Z og:title: This MyBook Spoof Video Captures The Zeitgeist Around New Technology og:description: Ever heard of the MyBook? og:url: https://time.com/3450160/apple-watch-iphone-mybook/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This MyBook Spoof Video Captures The Zeitgeist Around New Technology twitter:description: Ever heard of the MyBook? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Video Captures Everything Wrong With Overblown Tech Hype > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=44398ae0-122a-4102-9219-0c76ea5846fd&cr=time-nl-brief-2026q3-v1) by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 30, 2014 6:35 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 30, 2014 6:35 PM UTC Forget about the Apple Watch. What about the MyBook? Never heard of it? In spoof video above, Twitter co-founder Biz Stone drops hints at, as an interviewer describes it, a “secret tablet-sized object you had in your hand at Disrupt?” “My book?” Stone asks. “The MyBook!” And that’s all it takes for the fanboys to being hyping up the most mysterious and disruptive product on the market. Influential angel investor Ron Conway is behind the funny video launching [One City](http://www.onecitysf.org), an initiative that asks tech companies to invest in their own communities. This pitch-perfect spoof touts a program that partners companies with schools, and it hilariously captures the zeitgeist surrounding tech products and begs the question: “What if schools were the next big thing in tech?” ### See How the Apple Watch Might Look if Reimagined by Fashion's Top Designers  An artist's concept of an Apple Watch by Chanel. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Alexander Wang. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Maison Martin Margiela. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Givenchy. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Louis Vuitton. 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