Search

This Video Captures Everything Wrong With Overblown Tech Hype

Sep 30, 2014

Forget about the Apple Watch. What about the MyBook?

Never heard of it? In spoof video above, Twitter co-founder Biz Stone drops hints at, as an interviewer describes it, a "secret tablet-sized object you had in your hand at Disrupt?"

"My book?" Stone asks.

"The MyBook!" And that's all it takes for the fanboys to being hyping up the most mysterious and disruptive product on the market.

Influential angel investor Ron Conway is behind the funny video launching One City, an initiative that asks tech companies to invest in their own communities. This pitch-perfect spoof touts a program that partners companies with schools, and it hilariously captures the zeitgeist surrounding tech products and begs the question: "What if schools were the next big thing in tech?"

See How the Apple Watch Might Look if Reimagined by Fashion's Top Designers

An artist's concept of an Apple Watch by Chanel.
VIEW GALLERY | 5 PHOTOS
An artist's concept of an Apple Watch by Chanel.Finz Lo—Highsnobiety
An artist's concept of an Apple Watch by Chanel.
An artist's concept of an Apple Watch by Alexander Wang.
An artist's concept of an Apple Watch by Maison Martin Margiela.
An artist's concept of an Apple Watch by Givenchy .
An artist's concept of an Apple Watch by Louis Vuitton.
An artist's concept of an Apple Watch by Chanel.
Finz Lo—Highsnobiety
1 of 5
All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.