--- title: Video: KLM Airlines Puppy Returns Lost Items to Passengers description: Puppy returns lost items to passengers in KLM airlines ad canonical: https://time.com/3429993/klm-airlines-puppy-lost-and-found-service/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-09-25T14:57:36.000Z article:modified_time: 2026-04-13T07:13:25.674Z og:title: Watch a Puppy Return Lost Items to Passengers og:description: A viral commercial by KLM Airlines og:url: https://time.com/3429993/klm-airlines-puppy-lost-and-found-service/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf2dccc540cb7ce5/6986a565f983e75d4b04fdcf/screen-shot-2014-09-25-at-10-04-25-am.png?branch=production&width=397&quality=75&auto=webp&crop=16:9 og:image:width: 397 og:image:height: 223 og:image:alt: Screen Shot 2014-09-25 at 10.04.25 AM og:type: article twitter:card: summary_large_image twitter:title: Watch a Puppy Return Lost Items to Passengers twitter:description: A viral commercial by KLM Airlines twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf2dccc540cb7ce5/6986a565f983e75d4b04fdcf/screen-shot-2014-09-25-at-10-04-25-am.png?branch=production&width=397&quality=75&auto=webp&crop=16:9 ---  # Watch a Puppy Return Lost Items to Passengers in Viral Ad for KLM Airline > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 25, 2014 2:57 PM UTC   by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 25, 2014 2:57 PM UTC Air travel can be [stressful](http://time.com/8703/fourth-of-july-flight-cancelllation/), and misplacing luggage or personal items could be enough to put people over the edge (if someone using a “[knee-defender](http://time.com/3182118/knee-defender-airline-fight-united/)” in the seat behind you hasn’t already). In a new [commercial](https://www.youtube.com/watch?v=NK-T%5Ft166TY), KLM Royal Dutch Airlines imagines a perfect world in which a lost and found service at Amsterdam Airport Schiphol uses a beagle named Sherlock to return misplaced iPhones and toys and comfort anxious fliers. The ad has already racked up more than 1.8 million views on YouTube. Some Internet users thought the [puppy was on staff](http://www.buzzfeed.com/tasmaiuppin/airline-hired-pawesome-dog-for-its-lost-and-found#md7ub8) at the Dutch airline and were [disappointed ](http://mashable.com/2014/09/24/klm-airlines-dog-fake/)to learn that he was only hired for this commercial. In any event, the video might cheer up fliers killing time in the airport if their flights have been delayed or cancelled. In the past, the airline has gone viral on social media for [fueling](http://newsfeed.time.com/2013/03/14/dutch-airline-fuels-trans-atlantic-flights-using-cooking-oil/) some trans-Atlantic flights with leftover oil used to cook catfish and [promoting](http://techland.time.com/2012/02/28/networking-from-10000-feet-airlines-are-making-the-skies-social/) a platform in which passengers can view LinkedIn and Facebook profiles onboard and network with one another. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3429993/klm-airlines-puppy-lost-and-found-service/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3429993/klm-airlines-puppy-lost-and-found-service/"},"headline":"Watch a Puppy Return Lost Items to Passengers in Viral Ad for KLM Airline","datePublished":"2014-09-25T14:57:36.000Z","dateModified":"2026-04-13T07:13:25.674Z","description":"If only this lost and found service was real","url":"https://time.com/3429993/klm-airlines-puppy-lost-and-found-service/","keywords":["Newsfeed","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf2dccc540cb7ce5/6986a565f983e75d4b04fdcf/screen-shot-2014-09-25-at-10-04-25-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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