--- description: The company says Twitter plays a big part in helping people decide what movies to see title: Twitter to Test Targeted Ads for Movies image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfd5fc4d26eb13114/69869dcb06f2c19bf133021b/ft090260_r.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [movies](/tag/movies/) ## movies Update your preferences in [Account Settings](/account/preferences/) Close # Twitter's New Ads for Movies Will Target You Based On What You Tweet About  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Sep 25, 2014 1:22 PM CUT  These guys are going to save the galaxy. Seriously. These guys are going to save the galaxy. Seriously.Marvel  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Sep 25, 2014 1:22 PM CUT Twitter wants to [get you to the movies](http://www.hollywoodreporter.com/news/twitter-launch-targeted-ads-movies-735626?utm%5Fsource=Sailthru&utm%5Fmedium=email&utm%5Fterm=hollywoodreporter%5Fbreakingnews&utm%5Fcampaign=THR%20Breaking%20News%5F2014-09-25%2005%3A15%3A00%20America%2FLos%5FAngeles%5Facouch "undefined"). The company will begin testing targeted ads about movies in the next few months, according to _The Hollywood Reporter_. The program would display ads about a particular movie to users who have tweeted about similar movies or related keywords. For example, a campaign for _The Hunger Games: Mockingjay — Part 1_ might target fans already tweeting about the series, users who’ve tweeted about _Divergent_ or, hypothetically, anybody making a joke about volunteering as tribute and having the odds ever in their favor. “Our recent research shows that Twitter is major influence on movie choice,” Jeffrey Graham, global head of research at Twitter, told THR. “Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends.” The program would be hassle-free for studios — they would only provide the names of similar movies, while Twitter would figure out which users were already talking about them, even if they weren’t using the title specifically. Twitter already has a similar program in place for television. \[[_THR_](http://www.hollywoodreporter.com/news/twitter-launch-targeted-ads-movies-735626?utm%5Fsource=Sailthru&utm%5Fmedium=email&utm%5Fterm=hollywoodreporter%5Fbreakingnews&utm%5Fcampaign=THR%20Breaking%20News%5F2014-09-25%2005%3A15%3A00%20America%2FLos%5FAngeles%5Facouch "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3429839/twitter-targeted-ads-movies/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3429839/twitter-targeted-ads-movies/"},"headline":"Twitter's New Ads for Movies Will Target You Based On What You Tweet About","datePublished":"2014-09-25T13:22:21.000Z","dateModified":"2026-04-13T08:03:14.966Z","description":"The company says Twitter plays a big part in helping people decide what movies to see","url":"https://time.com/3429839/twitter-targeted-ads-movies/","keywords":["movies","Tech","Advertising","twitter"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfd5fc4d26eb13114/69869dcb06f2c19bf133021b/ft090260_r.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfd5fc4d26eb13114/69869dcb06f2c19bf133021b/ft090260_r.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Guardians of the Galaxy","caption":"Guardians of the Galaxy","creditText":"Marvel","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3429839/twitter-targeted-ads-movies/","name":"Twitter's New Ads for Movies Will Target You Based On What You Tweet About"}}]}] ```