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title: Smart: This Dancing Traffic Light Makes Waiting to Cross Much More Fun
description: Since nobody likes to wait at traffic lights, one company, Smart, decided to place a very special set of traffic lights.
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article:section: Ideas
og:title: This Dancing Traffic Light Makes Waiting To Cross Much More Fun
og:description: Sidewalk, meet dance floor
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twitter:title: This Dancing Traffic Light Makes Waiting To Cross Much More Fun
twitter:description: Sidewalk, meet dance floor
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# Watch This Dancing Traffic Light Stop People in Their Tracks

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by 

[Rachel Oakley / Lost At E Minor](https://time.com/author/lost-at-e-minor-zolton-zavos/)


## Rachel Oakley / Lost At E Minor


Sep 18, 2014 6:51 PM UTC

by 

[Rachel Oakley / Lost At E Minor](https://time.com/author/lost-at-e-minor-zolton-zavos/)


## Rachel Oakley / Lost At E Minor


Sep 18, 2014 6:51 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt7b0d35772c06b032/6986a35c06f2c12ea6330b5e/lost-at-e-minor_logo.jpg?branch=production&width=640&quality=75&auto=webp)

_This_ [_article_](http://www.lostateminor.com/2014/09/18/dancing-traffic-light-makes-waiting-green-light-time-party/) _originally appeared on Lost at E Minor._

Since nobody likes to wait at traffic lights, one company, [Smart](http://int.smart.com/en/en/index/smart-campaigns/whatareyoufor.html), decided to place a very special set of traffic lights in the middle of Lisbon, Portugal. They allowed random pedestrians to enter an oversized traffic light studio, dance, and their moves were displayed in real time on the traffic lights outside.

The idea wasn’t just to amuse people waiting at stop lights, but also to make it a safer area, since Smart believes traffic lights are some of the most dangerous spots in the city. And through this extra fun installation, Smart was able to make 81% more people stop at the red lights and wait. See! Dancing _can_ change the world!

(via [Viral Nova](http://www.viralnova.com/dancing-traffic-light/))

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