By Tessa Berenson
September 18, 2014

Does this make you want to buy headphones?

In a series of ads for Sennheiser’s Urbanite headphones, a man with a German accent sensually bathes, massages and feeds… a giant ear.

“I looove ears,” he begins, wearing a ridiculous costume that is an oversized headphone. “I was born to pamper them,” he continues, now kneeling and giving the ear a bubble bath.

Further description of the man-on-ear pampering won’t do it justice. Watch the ad for yourself.

(h/t AdWeek)

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Write to Tessa Berenson at tessa.berenson@time.com.

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