--- title: Coca-Cola Brings Back SURGE By Popular Demand description: Coke dials up the 1990s nostalgia canonical: https://time.com/3378044/coca-cola-surge/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2014-09-15T14:30:42.000Z article:modified_time: 2026-04-13T07:13:11.556Z article:section: World og:title: Coca-Cola Brings Back SURGE By Popular Demand og:description: Coke dials up the 1990s nostalgia og:url: https://time.com/3378044/coca-cola-surge/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcdc9445c7725afc8/6986a34435ba6f83e9c03caa/coca-cola-surge.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: COCA COLA SURGE og:type: article twitter:card: summary_large_image twitter:title: Coca-Cola Brings Back SURGE By Popular Demand twitter:description: Coke dials up the 1990s nostalgia twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcdc9445c7725afc8/6986a34435ba6f83e9c03caa/coca-cola-surge.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Coca-Cola Is Bringing Back SURGE  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Sep 15, 2014 2:30 PM CUT  An undated handout photo of Coca-Cola's "Surge" soft drink. An undated handout photo of Coca-Cola's "Surge" soft drink.EDC Thompson—AP  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Sep 15, 2014 2:30 PM CUT Coca-Cola’s 1990s SURGE citrus drink is back by popular demand. The Mountain-Dew inspired soda, which debuted in 1996 but was discontinued in the early 2000s, has been the subject of a nostalgia-fueled online campaign to lobby the company to bring back the drink. A Facebook group devoted to SURGE has over [129,000 likes](https://www.facebook.com/surgemovement?fref=nf "undefined"), and Coca-Cola said in a [statement ](http://www.coca-colacompany.com/stories/surge-returns-back-by-popular-demand-brand-now-available-exclusively-on-amazoncom "undefined")that they’ve decided to re-issue the drink thanks to “a passionate and persistent community of brand loyalists who have been lobbying The Coca-Cola Company to bring back their favorite drink over the last few years.” SURGE will be sold on Amazon.com, which represents the first time a Coca-Cola product has been sold exclusively through an online retailer. SURGE’s relaunch will also be an experiment in social media marketing for the brand, since they said they will not invest in any traditional marketing for this product. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3378044/coca-cola-surge/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3378044/coca-cola-surge/"},"headline":"Coca-Cola Is Bringing Back SURGE","datePublished":"2014-09-15T14:30:42.000Z","dateModified":"2026-04-13T07:13:11.556Z","description":"Coke dials up the 1990s nostalgia","url":"https://time.com/3378044/coca-cola-surge/","keywords":["marketing","Newsfeed","Amazon","coke","Business topic","Soda","coca-cola"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcdc9445c7725afc8/6986a34435ba6f83e9c03caa/coca-cola-surge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcdc9445c7725afc8/6986a34435ba6f83e9c03caa/coca-cola-surge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"COCA COLA SURGE","caption":"COCA COLA SURGE","creditText":"EDC Thompson—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/marketing/","name":"marketing"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3378044/coca-cola-surge/","name":"Coca-Cola Is Bringing Back SURGE"}}]}] ```