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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt81d647e0c4f08931/6986a3a635ba6f138dc03d5f/93404148.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# 5 Things Producers Didn't Want You To Know About _Bewitched_

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by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Sep 17, 2014 3:30 PM UTC

![BEWITCHED](https://static.time.com/v3/assets/bltea6093859af6183b/blt81d647e0c4f08931/6986a3a635ba6f138dc03d5f/93404148.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

BEWITCHED: Dick York (Darrin), Elizabeth Montgomery (Samantha), Erin Murphy (Tabitha), Agnes Moorehead (Endora)

BEWITCHED: Dick York (Darrin), Elizabeth Montgomery (Samantha), Erin Murphy (Tabitha), Agnes Moorehead (Endora)ABC Photo Archives/Getty Images

by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Sep 17, 2014 3:30 PM UTC

There was a time when a twitching nose only indicated that allergy season was starting. That changed 50 years ago Wednesday, on September 17, 1964, when ABC aired its first episode of _Bewitched._ The classic television show focused on Samantha Stephens (played by Elizabeth Montgomery), a witch-turned-housewife who prompted magical acts with a signature wiggle of her nose.

But she wasn’t the only one with a secret to keep. Here are 5 times the producers used a little TV magic to hide things from viewers:

Samantha spent much of the show trying to hide her true, witchy identity from her husband Darrin. **Producers, on the other hand, hoped that the audience wouldn’t notice when they changed Darrin’s identity**. Without warning or explanation, Dick Sargent replaced Dick York as Sam’s TV husband. The act of nonchalantly switching out actors has become playfully known as [“The Darrin Syndrome](http://tv.msn.com/tv/article.aspx?news=275063)” — evidence that they didn’t exactly get away with the switcheroo.

> [](https://twitter.com/SkinnyArbuckle/status/368378167662088193)

**Darrin wasn’t the only character who got replaces** **_sans_** **explanation**. Nosey Gladys Kravitz was first played by Alice Pearce and then Sandra Gould.

> [](https://twitter.com/SwedishCanary/status/380181832345460736)


**Elizabeth Montgomery, on the other hand, was the exception to that rule:** the actress got to play two different characters. Sometimes she would play Samantha’s cousin Serena, a character flaunting short skirts and short black hair. While it wasn’t exactly a secret that Montgomery was playing Serena, the credit was given to a made up actress named “Pandora Spocks.”

**People weren’t the only elements of the show that might have looked a little too familiar.** It turns out that Samantha and Darrin weren’t the happy TV couple living in their house. The facade appeared in shows including _Dennis the Menace_ and _I Dream of Jeanie._

**But perhaps the best bit of TV magic was related to the famous nose twitch**. Erin Murphy, the actress who played Samantha and Darrin’s daughter Tabitha, told [_Parade_](http://parade.condenast.com/337311/walterscott/the-magic-of-the-bewitched-nose-wiggle-revealed/) that “I’ve never tried \[twitching my nose\]! The producer didn’t think a baby witch should be able to.” Murphy added that Montgomery’s wiggle “was a camera trick.” [Look closely](http://giphy.com/gifs/bAQvooqC0BHjy) and you’ll see that her nose isn’t really moving at all — it’s her mouth. 


Need a drink after all of that? You wouldn’t be alone. Characters on _Bewitched_ drank so much, fans created a [drinking guide for the show.](http://www.harpiesbizarre.com/cocktailhour.htm#cc)

In the words of Darrin Stephens, “Make it a double, Sam.”

**_Read a 1964 profile of Elizabeth Montgomery, the star of the new show_** **Bewitched** **_, here in TIME’s archives:_** [The Girl with the Necromantic Nose](http://content.time.com/time/subscriber/article/0,33009,876339,00.html)

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