--- title: Dad Makes Goth Teen Daughter Feel Accepted in Hornbach Ad description: Dad makes bullied goth teen feel accepted in canonical: https://time.com/3303918/goth-teen-dad-hornbach-ad/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2014-09-08T19:43:40.000Z article:modified_time: 2026-04-13T07:13:02.707Z og:title: Watch a Dad Make His Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way og:description: A heartwarming back-to-school ad that's going viral og:url: https://time.com/3303918/goth-teen-dad-hornbach-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt480d863a4383b2f2/6986a25b06f2c129d93309d8/3035059-inline-i-1-goth-girl.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 3035059-inline-i-1-goth-girl og:type: article twitter:card: summary_large_image twitter:title: Watch a Dad Make His Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way twitter:description: A heartwarming back-to-school ad that's going viral twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt480d863a4383b2f2/6986a25b06f2c129d93309d8/3035059-inline-i-1-goth-girl.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  # Dad Makes Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way by [Melissa Locker](/author/melissa-locker/) ## Melissa Locker Sep 8, 2014 7:43 PM CUT  YouTube by [Melissa Locker](/author/melissa-locker/) ## Melissa Locker Sep 8, 2014 7:43 PM CUT Back to school time is a joyful occasion (for parents, mostly), but for some students going back to school can mean facing down schoolyard bullies, dealing with disapproving teachers and slumping under the gaze of gawking strangers, all because of the way they dress. A new viral ad for German home improvement brand Hornbach, serves as a good reminder that even if a child prefers all black, wears a leather collar and avoids team sports, they still deserve a good, loving support system. If that means painting your home black, so be it. While goths may enjoy offbeat things, like wearing horizontal-striped tights or the latest CruxShadows album (just kidding!), no child should ever dread going to school over the specter of bullying or name-calling. Goths may not approve of much that is heartwarming, but this video may be the exception. **MORE**: [Goths and Punks Can Now Be Hate-Crime Victims in Manchester, U.K.](http://newsfeed.time.com/2013/04/05/goths-and-punks-can-now-be-hate-crime-victims-in-the-u-k/ "undefined") **MORE**: [Emma Thompson on Motherhood and her Goth Daughter](http://entertainment.time.com/2013/12/06/watch-emma-thompson-on-motherhood-and-her-goth-daughter/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3303918/goth-teen-dad-hornbach-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3303918/goth-teen-dad-hornbach-ad/"},"headline":"Dad Makes Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way","datePublished":"2014-09-08T19:43:40.000Z","dateModified":"2026-04-13T07:13:02.707Z","description":"A heartwarming back-to-school ad that's going viral","url":"https://time.com/3303918/goth-teen-dad-hornbach-ad/","keywords":["Newsfeed","viral","german","Viral Videos","Children and Families","back to school"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt480d863a4383b2f2/6986a25b06f2c129d93309d8/3035059-inline-i-1-goth-girl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt480d863a4383b2f2/6986a25b06f2c129d93309d8/3035059-inline-i-1-goth-girl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"3035059-inline-i-1-goth-girl","caption":"","creditText":"YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3303918/goth-teen-dad-hornbach-ad/","name":"Dad Makes Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way"}}]}] ```