--- title: Dad Makes Goth Teen Daughter Feel Accepted in Hornbach Ad description: Dad makes bullied goth teen feel accepted in canonical: https://time.com/3303918/goth-teen-dad-hornbach-ad/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2014-09-08T19:43:40.000Z article:modified_time: 2026-10-01T09:01:32.222Z og:title: Watch a Dad Make His Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way og:description: A heartwarming back-to-school ad that's going viral og:url: https://time.com/3303918/goth-teen-dad-hornbach-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt480d863a4383b2f2/6986a25b06f2c129d93309d8/3035059-inline-i-1-goth-girl.jpg?branch=production&width=640&quality=75&auto=webp&crop=16:9 og:image:width: 640 og:image:height: 360 og:image:alt: 3035059-inline-i-1-goth-girl og:type: article twitter:card: summary_large_image twitter:title: Watch a Dad Make His Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way twitter:description: A heartwarming back-to-school ad that's going viral twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt480d863a4383b2f2/6986a25b06f2c129d93309d8/3035059-inline-i-1-goth-girl.jpg?branch=production&width=640&quality=75&auto=webp&crop=16:9 ---  # Dad Makes Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way > Sponsored content. 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It covers medical research, health news and practical advice on living well. #### Where can I get reliable health news by email? Health Matters is TIME's weekday health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free weekday newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-health-2026q3/newsletters?i=1b728406-9659-4adf-9687-15aee043ec65&cr=time-nl-health-2026q3-v1) ## Video: HORNBACH TV-Spot - Sag es mit Deinem Projekt [Watch (HLS stream): HORNBACH TV-Spot - Sag es mit Deinem Projekt](https://cdn.jwplayer.com/manifests/1bjyveJ9.m3u8) (0:45)  _Published 2014-09-08. HORNBACH TV-Spot - Sag es mit Deinem Projekt_ by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Sep 8, 2014 7:43 PM UTC HORNBACH TV-Spot - Sag es mit Deinem Projekt by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Sep 8, 2014 7:43 PM UTC Back to school time is a joyful occasion (for parents, mostly), but for some students going back to school can mean facing down schoolyard bullies, dealing with disapproving teachers and slumping under the gaze of gawking strangers, all because of the way they dress. A new viral ad for German home improvement brand Hornbach, serves as a good reminder that even if a child prefers all black, wears a leather collar and avoids team sports, they still deserve a good, loving support system. If that means painting your home black, so be it. While goths may enjoy offbeat things, like wearing horizontal-striped tights or the latest CruxShadows album (just kidding!), no child should ever dread going to school over the specter of bullying or name-calling. Goths may not approve of much that is heartwarming, but this video may be the exception. **MORE**: [Goths and Punks Can Now Be Hate-Crime Victims in Manchester, U.K.](http://newsfeed.time.com/2013/04/05/goths-and-punks-can-now-be-hate-crime-victims-in-the-u-k/) **MORE**: [Emma Thompson on Motherhood and her Goth Daughter](http://entertainment.time.com/2013/12/06/watch-emma-thompson-on-motherhood-and-her-goth-daughter/) ## Transcript [ MUSIC ] [ FOREIGN ] [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3303918/goth-teen-dad-hornbach-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3303918/goth-teen-dad-hornbach-ad/"},"headline":"Dad Makes Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way","datePublished":"2014-09-08T19:43:40.000Z","dateModified":"2026-10-01T09:01:32.222Z","description":"A heartwarming back-to-school ad that's going viral","url":"https://time.com/3303918/goth-teen-dad-hornbach-ad/","keywords":["Newsfeed","viral","german","Viral Videos","Children and Families","back to school"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt480d863a4383b2f2/6986a25b06f2c129d93309d8/3035059-inline-i-1-goth-girl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt480d863a4383b2f2/6986a25b06f2c129d93309d8/3035059-inline-i-1-goth-girl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"3035059-inline-i-1-goth-girl","caption":"","creditText":"YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3303918/goth-teen-dad-hornbach-ad/","name":"Dad Makes Bullied Goth Teen Daughter Feel Loved in the Most Amazing Way"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"HORNBACH TV-Spot - Sag es mit Deinem Projekt","description":"HORNBACH TV-Spot - Sag es mit Deinem Projekt","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/1bjyveJ9/poster.jpg?width=720","uploadDate":"2014-09-08T15:07:07.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/1bjyveJ9.m3u8","embedUrl":"https://time.com/3303918/goth-teen-dad-hornbach-ad/","duration":"PT45S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3303918/goth-teen-dad-hornbach-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```