By Melissa Locker
September 8, 2014

Back to school time is a joyful occasion (for parents, mostly), but for some students going back to school can mean facing down schoolyard bullies, dealing with disapproving teachers and slumping under the gaze of gawking strangers, all because of the way they dress.

A new viral ad for German home improvement brand Hornbach, serves as a good reminder that even if a child prefers all black, wears a leather collar and avoids team sports, they still deserve a good, loving support system. If that means painting your home black, so be it.

While goths may enjoy offbeat things, like wearing horizontal-striped tights or the latest CruxShadows album (just kidding!), no child should ever dread going to school over the specter of bullying or name-calling.

Goths may not approve of much that is heartwarming, but this video may be the exception.

MORE: Goths and Punks Can Now Be Hate-Crime Victims in Manchester, U.K.

MORE: Emma Thompson on Motherhood and her Goth Daughter

Contact us at editors@time.com.

SPONSORED FINANCIAL CONTENT

You May Like

EDIT POST