Ever since Beyoncé released her album B’Day on her birthday in 2006, the fourth of September has become something of an unofficial Internet holiday — like Miss Congeniality Day and Mean Girls Day (only a lot more flawless). Because the now-33-year-old TIME cover star is no stranger to social media, the celebration unfolded on Twitter, where more than 633,000 mentions of Beyoncé and “Happy Birthday Beyoncé” accumulated by end-of-day East Coast time.
Above, check out an exclusive timeline of the conversation from Twitter’s Reverb visualization tool, featuring the most viral congratulations from Michelle Obama, Perez Hilton and others. Then imagine what the chatter would be like were this an actual milestone birthday — B’Day at 40, anybody?
More Must-Reads From TIME
- Dua Lipa Manifested All of This
- Exclusive: Google Workers Revolt Over $1.2 Billion Contract With Israel
- Stop Looking for Your Forever Home
- The Sympathizer Counters 50 Years of Hollywood Vietnam War Narratives
- The Bliss of Seeing the Eclipse From Cleveland
- Hormonal Birth Control Doesn’t Deserve Its Bad Reputation
- The Best TV Shows to Watch on Peacock
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Nolan Feeney at nolan.feeney@time.com