A study sponsored by Eventbrite and Mashwork has determined that South by Southwest — held each March in Austin, TX — is America’s most buzzed-about music festival, beating out perennial favorites like Coachella in Indio, Calif., Lollapalooza in Chicago and Governors Ball in New York City. Ranking just behind SXSW in the top five were Las Vegas’ iHeartRadio, Chattahoochee Hills, GA’s TomorrowWorld, Lollapalooza and Coachella.
Despite South by Southwest’s strong showing, Texas didn’t rank amongst the top three states in terms of most chatter — that distinction went to New York, Nevada and California. The study also confirmed what may have already been obvious: music festivals are heavily youth-dominated, with 75% of the conversation generated by those between the ages of 17 and 34.
A few other interesting tidbits from the report:
Check out the full report here.
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