It seems that YouTube’s oft-delayed subscription music streaming service may soon see the light of day. The service was slated to launch by the end of the summer, the Financial Times reported in June, and Android Police recently leaked images purported to be from the new platform, which it said is currently called YouTube Music Key. The streaming service was originally expected to launch late last year, but has faced roadblocks involving royalty negotiations with independent labels, among other snags.
So far, Google has been tight-lipped about exactly what features will differentiate vanilla YouTube, this new paid service (expected to cost $9.99 per month) and Google’s other music subscription service, Google Play Music All Access. All we know for sure is that, as with most other streaming services, the paid version of YouTube will be stripped of ads. If the new service takes advantage of the reasons people already love YouTube, though, it could outshine current streaming heavyweights like Spotify and Beats Music.
Here’s what we’d like to see from YouTube's foray into paid streaming:
Access to Covers, Remixes and Mixtapes
YouTube’s biggest advantage over other music-listening platforms is its sheer size. People upload 100 hours worth of content to the website each minute, and the vast majority of its most popular videos relate to music. YouTube Music Key is expected to take advantage of this scale by pulling in covers, remixes, parodies and unofficial singles and mixtapes to complement the record label-approved content that populates other streaming services. That means an up-and-coming artist like Chance the Rapper, who has released two acclaimed independent mixtapes you can’t access on Spotify, could be easier to discover on YouTube’s new service.
Playlists are a given function of any streaming service, but they can vary widely in quality. YouTube already has a playlist function called YouTube Mix, which automatically generates a playlist to follow any popular video based on what other users clicked after watching it. That’s a nice start, but we’d also like to see lists picked by experts, like with Beats, or organized around specific times of day or activities, like with Songza.
A Strong Social Component
One of the highlights of Spotify is its integration with Facebook, which allows users to track their friends’ listening habits and build collaborative playlists with them. Google, with its wide array of services that are linked by universal company accounts, has a similar ability to connect friends seamlessly.
Tight Integration with Google’s Other Music Services
YouTube Music Key will actually be Google’s third subscription music service, following in the footsteps of Google Play Music All Access and the recently-acquired Songza. It’s still not clear why Google needs three of these things, but they might as well let users to enjoy the benefits of all of them under a single subscription. In particular, Play Music All Access’s uploading feature, which allows people to save songs from their personal libraries in the cloud and then access them from any device, would be a killer way to make the YouTube music service catalogue essentially limitless.