Here's the reason why
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By Philip Elmer-DeWitt
The market for used iPhones is a funny thing.
It hums along steadily most of the year until, just before the launch — or, more accurately, the expected launch — of a new model, things go nuts.
This year, more than ever. A few data points:
- According to a survey by Hanover Research, an unprecedented 48% of iPhone owners plan to trade up to whatever Apple has up its sleeve.
- Gazelle, a leading trade-in site, saw iPhone offers peak at five per second one day last week before settling down to two per second, up 50% from last year.
- Another site, NextWorth, saw average daily iPhone traffic jump 350% from the previous month. “That’s up from a lift of 182% last year, or almost two times the acceleration,” NextWorth’s Jeff Trachsel told Computerworld. “There’s tremendous pent-up demand for a larger iPhone.”
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