--- title: Texas Brewery Unveils 99-Pack of Beer description: The 7 foot monster is all yours for 99 dollars canonical: https://time.com/3194762/99-pack-beer/ author: Jack Linshi article:opinion: false article:content_tier: free article:published_time: 2014-08-27T17:21:57.000Z article:modified_time: 2026-04-13T07:12:49.122Z og:title: You Can Now Buy a 99-Pack of Beer og:description: The 7-foot-long monster is all yours for $99.99. og:url: https://time.com/3194762/99-pack-beer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfb5be833cfd0b625/6986a11f3bc999235e1a5127/anytime_store_twoguys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1678 og:image:height: 944 og:image:alt: 99 Pack Beer og:type: article twitter:card: summary_large_image twitter:title: You Can Now Buy a 99-Pack of Beer twitter:description: The 7-foot-long monster is all yours for $99.99. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfb5be833cfd0b625/6986a11f3bc999235e1a5127/anytime_store_twoguys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Texas Brewery Unveils 99-Pack of Beer > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=b277b980-f997-47b1-85df-f0545934bb6a&cr=time-nl-brief-2026q3-v1)  by [Jack Linshi](https://time.com/author/jack-linshi/)  ## Jack Linshi Aug 27, 2014 5:21 PM UTC  Helms Workshop  by [Jack Linshi](https://time.com/author/jack-linshi/)  ## Jack Linshi Aug 27, 2014 5:21 PM UTC Don’t mess with Texas, especially when it comes to beer. Austin Beerworks has partnered with Helms Workshop to launch [“the world’s first and only 99-pack”](http://anytimeale.com/) of its Peacemaker Anytime Ale. Moving it will take a few friends because the 99-pack is over 7 ft long (2.13 m) and weighs 82 pounds (37 kg), according to the brewery. Inside the box are three rows of 33 cans of the pale ale, which, if you drank them all, would amount to [over 15,000 calories.](Consisting%20of three rows of 33 cans,) “What started out as a joke became very real when we realized how much people love the idea of 99 beers for $99.99!” Austin Beerworks co-founder Michael Graham said in a press release. A limited supply of 99-packs are expected to hit selected stores this week. “Good luck and remember,” the 99-pack creators warn [on the website](http://anytimeale.com), “lift with your legs, not your back.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3194762/99-pack-beer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3194762/99-pack-beer/"},"headline":"Texas Brewery Unveils 99-Pack of Beer","datePublished":"2014-08-27T17:21:57.000Z","dateModified":"2026-04-13T07:12:49.122Z","description":"The 7-foot-long monster is all yours for $99.99","url":"https://time.com/3194762/99-pack-beer/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfb5be833cfd0b625/6986a11f3bc999235e1a5127/anytime_store_twoguys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jack Linshi","jobTitle":null,"url":"https://time.com/author/jack-linshi/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfb5be833cfd0b625/6986a11f3bc999235e1a5127/anytime_store_twoguys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"99 Pack Beer","caption":"99 Pack Beer","creditText":"Helms Workshop","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3194762/99-pack-beer/","name":"Texas Brewery Unveils 99-Pack of Beer"}}]}] ```