TIME Television

Watch Homer Simpson Take the Ice Bucket Challenge

D'oh!

Homer Simpson is jumping on the Ice Bucket Challenge bandwagon.

The clip parodies the movement that’s dominated social media in recent weeks, in which people dump ice water on themselves to raise money and awareness for research into ALS, or Lou Gehrig’s disease.

Homer dumps a tiny cup of water on himself and pretends to suffer: “But it was all worth it to raise awareness for ALS.” But then his kids raise the stakes, finding something a bit more frigid to dump on Homer.

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