One man’s quest to Christianize Hollywood
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In the months leading up to the March 28 release of Noah–the biblical epic by writer-director Darren Aronofsky, starring Russell Crowe–Paramount Pictures screened half a dozen versions of the film, some more overtly religious than others. The studio discovered something surprising: people didn’t really know the story. And it wasn’t merely nonbelievers who had misconceptions about the tale of a man who built an ark to survive a great flood. It was Christians too.
“In some of the screenings, there were people who expressed concerns because Noah got drunk,” says Jonathan Bock, founder and president of marketing firm Grace Hill Media.