How the automaker’s new CEO deals with the recall crisis will tell us everything about its future
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As General Motors, America’s largest automaker, struggles with a recall crisis–3.1 million vehicles are affected by a spate of problems, one of which led to at least 31 crashes and 12 fatalities over the past decade–the big question is which company is recently appointed CEO Mary Barra actually running: the old GM or the new GM? The former was a company that bred many of today’s troubles. It was insular, with sometimes cowardly managers unwilling to pass bad news up the food chain, and it was embroiled in squabbles over cost cutting vs. quality carmaking.
The new GM is a leaner, meaner, postbailout company that must convince consumers, investigators and Wall Street that it can face trouble head-on.