TIME

You Know Things Have Gone Too Far When a Samsung Galaxy Challenges an iPhone to the Ice Bucket Challenge

#Brands being #Brands

Some people are dumping buckets of ice water over their heads to raise awareness for ALS. Others are dumping buckets of ice water over their head to raise awareness for their social media profile. Samsung, for instance, dumped a bucket of ice water over a waterproof Galaxy S5 to bash Apple’s non-waterproof iPhone.

Brands, amiright? Always finding a way to latch onto the latest viral trend…

Chili’s had a more subtle approach to the challenge:

And Ronald McDonald had the most confused, failing to mention donations and nominating all “redheads”:

The Ice Bucket Challenge has raised more than $80 million for ALS research since July 29.

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