--- title: Samsung Galaxy Challenges iPhone to Ice Bucket Challenge description: Samsung dumped a bucket of ice water over a waterproof Galaxy S5 to bash Apple's non-waterproof iPhone. canonical: https://time.com/3174990/ale-ice-bucket-challenge-samsung-galaxy/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-08-25T16:42:52.000Z article:modified_time: 2026-04-13T07:12:44.067Z og:title: You know things have gone too far when Samsung Galaxy challenges an iPhone to do the #IceBucketChallenge og:description: #Brands being #Brands og:url: https://time.com/3174990/ale-ice-bucket-challenge-samsung-galaxy/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: You know things have gone too far when Samsung Galaxy challenges an iPhone to do the #IceBucketChallenge twitter:description: #Brands being #Brands twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # You Know Things Have Gone Too Far When a Samsung Galaxy Challenges an iPhone to the Ice Bucket Challenge by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Aug 25, 2014 4:42 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Aug 25, 2014 4:42 PM UTC Some people are dumping buckets of ice water over their heads to raise awareness for ALS. Others are dumping buckets of ice water over their head to raise awareness for their social media profile. Samsung, for instance, dumped a bucket of ice water over a waterproof Galaxy S5 to bash Apple’s non-waterproof iPhone. Brands, amiright? Always finding a way to latch onto the latest viral trend… Chili’s had a more subtle approach to the challenge: And Ronald McDonald had the most confused, failing to mention donations and nominating all “redheads”: The Ice Bucket Challenge has [raised more than $80 million](http://time.com/3173833/als-ice-bucket-challenge-fundraising-total/) for ALS research since July 29. Samsung Galaxy Challenges iPhone to Ice Bucket Challenge ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3174990/ale-ice-bucket-challenge-samsung-galaxy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3174990/ale-ice-bucket-challenge-samsung-galaxy/"},"headline":"You Know Things Have Gone Too Far When a Samsung Galaxy Challenges an iPhone to the Ice Bucket Challenge","datePublished":"2014-08-25T16:42:52.000Z","dateModified":"2026-04-13T07:12:44.067Z","description":"#Brands being #Brands","url":"https://time.com/3174990/ale-ice-bucket-challenge-samsung-galaxy/","keywords":["Newsfeed","Apple","Samsung","viral","Brands","Business topic","Ice Bucket Challenge","als ice bucket challenge"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3174990/ale-ice-bucket-challenge-samsung-galaxy/","name":"You Know Things Have Gone Too Far When a Samsung Galaxy Challenges an iPhone to the Ice Bucket Challenge"}}]}] ```