--- ---  # A New Viral Fundraiser: The 'Abortion Rights' Tacos and Beer Challenge by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Aug 22, 2014 7:13 PM UTC  Soft Chicken Tacos Soft Chicken TacosGetty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Aug 22, 2014 7:13 PM UTC While it’s unclear what dumping a bucket of ice over your head has to do with ALS research, there is no question that the Ice Bucket Challenge — inspiring [$53 million in donations](http://time.com/3159673/als-ice-bucket-challenge-donations/) and [some 2.4 million videos posted on Facebook](http://time.com/3117501/als-ice-bucket-challenge-videos-on-facebook/) — has been incredibly effective and [might even change the future of charitable fundraising.](http://time.com/3139602/als-ice-bucket-challenge-fundraising-change/) And so, [political reporter Andrea Grimes](http://rhrealitycheck.org/article/2014/08/21/want-eat-taco-drink-beer-fund-abortion/) decided to apply this nonlinear, activity-based fundraising ideology to another cause. The directive is simple: Eat a taco or drink a beer, and then donate to any abortion rights fund — from Planned Parenthood to another local or national organization. > [](https://twitter.com/andreagrimes/status/501426612714229761) > [](https://twitter.com/andreagrimes/status/501427898398814209) > [](https://twitter.com/andreagrimes/status/501428028065341440) While the [#TacoBeerChallenge](https://twitter.com/search?q=%23TacoOrBeerChallenge&src=tyah) started as an ironic Twitter joke, the straightforward message resonated and pictures of carne asada wrapped in a corn tortilla are proliferating on the web–though members of the pro-life movement have tried to [hijack](https://twitter.com/StuffNickSays17/status/502838293533179904) the hashtag to harness the attention for their cause. “What do ice buckets have to do with ALS? I don’t know. What do tacos and beer have to do with abortion? I don’t know that either,” Grimes [writes for RH Reality Check](http://rhrealitycheck.org/article/2014/08/21/want-eat-taco-drink-beer-fund-abortion/). “What I do know is that eating tacos and drinking beer is more pleasurable than getting doused with ice water, and that lawmakers around the country are passing increasingly restrictive anti-abortion access laws.” Grimes continued that a first donation to an abortion fund can be hard, but, “It’s so not-shameful, in fact, that you can be the kind of regular ol’ human being who eats a taco or drinks a beer _and_ funds abortion.” The [Taco or Beer Challenge’s Tumblr](http://tacoorbeerchallenge.tumblr.com/how) also showcases other Taco-eating related videos as well as a database of abortion-rights funds to donate to. Here are some of the early participants: > [](https://twitter.com/Katie%5FSpeak/status/502637662852087808) > [](https://twitter.com/bklyn%5Fcolette/status/502523501098827776) Let’s see if [Oprah, Justin Timberlake, and Jimmy Kimmel](http://time.com/3153851/celebrity-ice-bucket-challenge-web/) get on board with this initiative, too. 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