Vogue editor Anna Wintour has done the ice bucket challenge — a Facebook trend in which people post videos of themselves getting doused with ice water, then nominate others to do it or donate $100 to Amyotrophic Lateral Sclerosis (ALS) research. Nominated by her daughter Bee Shaffer, Wintour has challenged tennis champion Roger Federer and English actor Dominic West to do it next.
The fundraising campaign has raised more than $15 million.
No word on whether this new look will be featured in the September issue.
MORE: George W. Bush Does The Ice Bucket Challenge
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Write to Olivia B. Waxman at olivia.waxman@time.com