--- title: Ice Bucket Challenge Raises $12 Million description: The ALS Association's national office has raised $11.7 million since July 29 compared with less than $50,000 in the same time last year. canonical: https://time.com/3136458/viral-als-ice-bucket-challenge-funds-raised-15-million/ author: Justin Worland article:opinion: false article:content_tier: free article:published_time: 2014-08-18T19:42:38.000Z article:modified_time: 2026-10-01T08:58:06.896Z article:section: Health og:title: Here's What the ALS Association Is Doing With The Money From The Ice Bucket Challenge og:description: How the $12 million will be spent. og:url: https://time.com/3136458/viral-als-ice-bucket-challenge-funds-raised-15-million/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt02d505faa6f43e98/69869ff03bc999afba1a4f29/als-ice-bucket.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Andy Cohen and Kim Zolciak partake in the ALS Ice Bucket challenge on "Watch What Happens Live" on Bravo. og:type: article twitter:card: summary_large_image twitter:title: Here's What the ALS Association Is Doing With The Money From The Ice Bucket Challenge twitter:description: How the $12 million will be spent. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt02d505faa6f43e98/69869ff03bc999afba1a4f29/als-ice-bucket.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Viral Ice Bucket Challenge Has Raised $15.6 Million For ALS > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=525e6811-2214-43ed-b0ce-2c1e0bddceac&cr=time-nl-network-2026q3-v1) ## Video: Tech CEOs And Execs Participate In Ice Bucket Challenge [Watch (HLS stream): Tech CEOs And Execs Participate In Ice Bucket Challenge](https://cdn.jwplayer.com/manifests/Q9KoWLfd.m3u8) (1:57)  _Published 2014-08-14. The Ice Bucket Challenge has now raised $4 million for the ALS Association due in part to the challenge catching on with everyone, even the folks in Silicon Valley._  by [Justin Worland](https://time.com/author/justin-worland/)  ## Justin Worland Senior Correspondent Aug 18, 2014 7:42 PM UTC  by [Justin Worland](https://time.com/author/justin-worland/)  ## Justin Worland Senior Correspondent Aug 18, 2014 7:42 PM UTC The extremely viral ALS Ice Bucket Challenge has led to record donations to the ALS Association, raising some $15.6 million in contributions to the group and and its national affiliates since July 29 — compared with less than $50,000 in the same period last year. “It’s huge. It’s a game changer for the ALS Association,” said ALS Association President Barbara Newhouse. The $12 million figure represents more than half of the funds raised in all of 2012, when the national organization brought in $19 million in contributions. The total has been boosted by a flood of celebrities participating in the Ice Bucket Challenge, in increasingly creative ways. Project ALS, another charity dedicated to combatting Lou Gehrig’s disease, said it experienced a surge in fundraising after Ben Stiller and Ricky Gervais took the Challenge and asked people to contribute to that organization specifically. The charity raised $96,000 over a single weekend, compared to just a few thousand dollars in the first weeks of August 2013. What to do this unexpected windfall? Newhouse said the money will allow the ALS Association to “think outside the box. “We need to take some time to make some very clear decisions about how best to spend this money,” said Newhouse, who said she will consult a number of people including the families that started and popularized the ALS challenge. One clear priority will be research, on which the organization currently spends more than $6 million a year. Project ALS says all the money the organization receives will go toward innovative research and “staffing up.” Both organizations said that no matter how the money is spent, the Challenge has brought invaluable awareness to their cause. ## Transcript You may have noticed everyone on the Internet seems to be dumping a bucket of ice water on their head. But do you know why? The ice bucket challenge gained massive popularity after being taken up by Boston college baseball player Peter Freight who suffers from Amyotrophic Lateral Sclerosis, also known as Lou Gehrig's disease. ALS causes nerve cells in the brain and spinal cord to die, making it hard to walk, speak, eat, and even breathe. The ice bucket challenge is meant to raise money and awareness for ALS charity. Once a challenger nominates someone they either follow through with the challenge themselves or they're encouraged to donate to an ALS charity. Some of the biggest names in business have participated. Facebook CEO, Mark Zuckerberg, nominated Bill Gates and Netflix's Reed Hastings just before he doused himself. [ NOISE ] That was really cold. Twitter CEO **** Costolo posted this Vine of him accepting the challenge. I just got challenged to stomp out ALS. And Microsoft CEO Satya Nadella posted this YouTube video of him taking the challenge as well. One, two, three, no white flags. Apple's VP of Marketing tweeted some pics of himself taking the Ice Bucket Challenge while calling on Apple CEO. Tim Cook to participate. And the challenge seems to be helping. The ALS Association says it has received about $ 4 million dollars in donations since the trend started, compared to just $ 1 million dollars in the same time frame last year. I'm Loren Gores. 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