--- title: Nutella Shortage description: Frost damaged hazelnut crops in Turkey could drive up the price of Nutella. canonical: https://time.com/3116935/nutella-hazelnut-shortage/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-08-15T16:22:04.000Z article:modified_time: 2026-04-13T07:12:29.378Z og:title: Nutella Could Face a Shortage og:description: There are fears that the spread may get more expensive og:url: https://time.com/3116935/nutella-hazelnut-shortage/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6d13a2501a8acd83/69869fb5e8524b1ba9604502/nutella-shortage.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: nutella-shortage og:type: article twitter:card: summary_large_image twitter:title: Nutella Could Face a Shortage twitter:description: There are fears that the spread may get more expensive twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6d13a2501a8acd83/69869fb5e8524b1ba9604502/nutella-shortage.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Grab The Nutella! Hazelnut Price Surge Could Raise Cost of Precious Spread > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Aug 15, 2014 4:22 PM UTC  Deb Lindsey for The Washington Post—Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Aug 15, 2014 4:22 PM UTC First, the price of [limes](http://time.com/66053/america-lime-industry-shortage/) in the U.S. soared this spring due to bad weather and disease thwarting Mexico’s lime industry. Now Nutella may be facing a similar crisis. Earlier this year, frost damaged the hazelnut crop in Turkey, which supplies around 70% of the world’s hazelnuts, “leaving buyers scrambling for supplies,” the [_Financial Times_](http://www.ft.com/intl/cms/s/3144d9f8-2138-11e4-b96e-00144feabdc0,Authorised=false.html?%5Fi%5Flocation=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F3144d9f8-2138-11e4-b96e-00144feabdc0.html%3Fsiteedition%3Dintl%26%5Fga%3D1.179201319.2068559080.1374864028&siteedition=intl&%5Fga=1.179201319.2068559080.1374864028&%5Fi%5Freferer=http%3A%2F%2Fqz.com%2F248973%2Fthere-might-not-be-enough-nutella-to-go-around-this-year%2F#axzz3ATBvIV9O)reports. Hazelnut prices have increased 60%, a 10-year high, raising fears that the price of Nutella could go up because its parent company, Italian chocolatier Ferrero, is the leading buyer of hazelnuts worldwide. (Each 13-ounce jar of the addictive cocoa spread contains [50 hazelnuts](http://www.nutellausa.com/ingredients.htm).) Ferrero may have ensured its supply of the nuts by [purchasing](http://www.ferrero.com/news/group-news/The-Ferrero-Group-continues-investing-in-Turkey-and-in-the-hazelnut-sector) the Oltan Group, Turkey’s top procurer and processor of hazelnuts, [according to](http://www.businessweek.com/articles/2014-08-14/nutella-buys-hazelnut-supplier-to-protect-against-worldwide-shortage) _Businessweek_. [_The Guardian_](http://www.theguardian.com/business/2014/aug/13/hazelnuts-shortfall-price-rise-harvest-turkey) argues that the price surge could also affect Cadbury, which makes a milk-chocolate candy bar with whole hazelnuts. Nutella is so tasty that it wouldn’t hurt to stock up while it’s still affordable. Who knows whether college students will [start stealing it again](http://www.nytimes.com/2013/03/07/nyregion/for-columbia-students-nutella-in-a-dining-hall-may-be-too-tempting.html?%5Fr=0)! But if the price does actually go up, you may want to consult [NewsFeed’s ranking](http://time.com/3686/definitive-ranking-of-nutella-alternatives/) of Nutella alternatives. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3116935/nutella-hazelnut-shortage/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3116935/nutella-hazelnut-shortage/"},"headline":"Grab The Nutella! 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