--- title: Nutella Shortage description: Frost damaged hazelnut crops in Turkey could drive up the price of Nutella. canonical: https://time.com/3116935/nutella-hazelnut-shortage/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-08-15T16:22:04.000Z article:modified_time: 2026-04-13T07:12:29.378Z og:title: Nutella Could Face a Shortage og:description: There are fears that the spread may get more expensive og:url: https://time.com/3116935/nutella-hazelnut-shortage/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6d13a2501a8acd83/69869fb5e8524b1ba9604502/nutella-shortage.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: nutella-shortage og:type: article twitter:card: summary_large_image twitter:title: Nutella Could Face a Shortage twitter:description: There are fears that the spread may get more expensive twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6d13a2501a8acd83/69869fb5e8524b1ba9604502/nutella-shortage.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Grab The Nutella! 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=7e952a95-9ec1-4420-83f2-0c7c56ccc4bf&cr=time-nl-network-2026q3-v1)  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Aug 15, 2014 4:22 PM UTC  Deb Lindsey for The Washington Post—Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Aug 15, 2014 4:22 PM UTC First, the price of [limes](http://time.com/66053/america-lime-industry-shortage/) in the U.S. soared this spring due to bad weather and disease thwarting Mexico’s lime industry. Now Nutella may be facing a similar crisis. Earlier this year, frost damaged the hazelnut crop in Turkey, which supplies around 70% of the world’s hazelnuts, “leaving buyers scrambling for supplies,” the [_Financial Times_](http://www.ft.com/intl/cms/s/3144d9f8-2138-11e4-b96e-00144feabdc0,Authorised=false.html?%5Fi%5Flocation=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F3144d9f8-2138-11e4-b96e-00144feabdc0.html%3Fsiteedition%3Dintl%26%5Fga%3D1.179201319.2068559080.1374864028&siteedition=intl&%5Fga=1.179201319.2068559080.1374864028&%5Fi%5Freferer=http%3A%2F%2Fqz.com%2F248973%2Fthere-might-not-be-enough-nutella-to-go-around-this-year%2F#axzz3ATBvIV9O)reports. Hazelnut prices have increased 60%, a 10-year high, raising fears that the price of Nutella could go up because its parent company, Italian chocolatier Ferrero, is the leading buyer of hazelnuts worldwide. (Each 13-ounce jar of the addictive cocoa spread contains [50 hazelnuts](http://www.nutellausa.com/ingredients.htm).) Ferrero may have ensured its supply of the nuts by [purchasing](http://www.ferrero.com/news/group-news/The-Ferrero-Group-continues-investing-in-Turkey-and-in-the-hazelnut-sector) the Oltan Group, Turkey’s top procurer and processor of hazelnuts, [according to](http://www.businessweek.com/articles/2014-08-14/nutella-buys-hazelnut-supplier-to-protect-against-worldwide-shortage) _Businessweek_. [_The Guardian_](http://www.theguardian.com/business/2014/aug/13/hazelnuts-shortfall-price-rise-harvest-turkey) argues that the price surge could also affect Cadbury, which makes a milk-chocolate candy bar with whole hazelnuts. Nutella is so tasty that it wouldn’t hurt to stock up while it’s still affordable. Who knows whether college students will [start stealing it again](http://www.nytimes.com/2013/03/07/nyregion/for-columbia-students-nutella-in-a-dining-hall-may-be-too-tempting.html?%5Fr=0)! But if the price does actually go up, you may want to consult [NewsFeed’s ranking](http://time.com/3686/definitive-ranking-of-nutella-alternatives/) of Nutella alternatives. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3116935/nutella-hazelnut-shortage/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3116935/nutella-hazelnut-shortage/"},"headline":"Grab The Nutella! 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