TIME Food & Drink

Coca-Cola Gets Its Claws Into Monster

Monster Surges After WSJ Reports Coca-Cola in Takeover Talks
Bloomberg—Bloomberg via Getty Images

Coke hopes teaming with the energy drink will buoy its business

The Coca-Cola Co. jumped into the quickly growing international market for energy drinks with its announcement today of a long-term partnership with a major energy-drink player Monster Beverage Corp.

Coca-Cola has purchased a 16.7% equity stake in the company for a $2.15 billion cash payment. After the announcement, Monster’s stock jumped 36% in after-hours trading Thursday.

The companies will swap ownership of some products. Coke will transfer its energy-drink business, which includes NOS and Full Throttle, to Monster. And Monster will hand over its nonenergy-drink business, which includes Hansen’s Natural Sodas, to Coke.

Fewer people are consuming diet soda because of health concerns, but the market for drinks like the ones Monster sells is growing. In turn, Monster will get access to Coca-Cola’s bottling and distribution networks across the world.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team