--- title: Women Raise More Money Than Men On Crowdfunding Sites Like Kickstarter description: Call it the funding gap instead of the pay gap canonical: https://time.com/3111188/kickstarter-indiegogo-crowdfunding-women/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2014-08-14T15:09:22.000Z article:modified_time: 2026-04-13T08:55:49.725Z og:title: Women Raise More Money Than Men On Crowdfunding Sites Like Kickstarter og:description: Call it the funding gap instead of the pay gap og:url: https://time.com/3111188/kickstarter-indiegogo-crowdfunding-women/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Women Raise More Money Than Men On Crowdfunding Sites Like Kickstarter twitter:description: Call it the funding gap instead of the pay gap twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Kickstarting Equal Pay: Women Out-Raise Men on Crowdfunding Sites > Sponsored content. 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In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters.  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Aug 14, 2014 3:09 PM UTC  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Aug 14, 2014 3:09 PM UTC It’s an unfortunate but well-known fact that women trail men in most metrics of business success. But a [recent study](http://papers.ssrn.com/sol3/papers.cfm?abstract%5Fid=2462254) shows there’s one area of enterprise where women are surging ahead: raising money online via crowdfunding. On Kickstarter, where backers make monetary donations to projects and businesses in exchange for small rewards, about two-thirds of women-led technology projects reach their fundraising goals, compared with a little less than one-third of male tech ventures, according to the July study from the University of Pennsylvania. Overall, the study found that women are 13% more likely to meet their Kickstarter goals, after controlling for factors like project type and amount of money. Ethan Mollick, an assistant professor at the Wharton business school at Penn who co-wrote the study, [told the _Wall Street Journal_](http://online.wsj.com/articles/kickstarter-closes-the-funding-gap-for-women-1407949759?tesla=y) that women’s success on Kickstarter may be precisely because they are so underrepresented in areas like gaming and technology. These female-started ventures get backed by “women who are activists who want to reach out and help other women,” he said. That was certainly the experience of Joanna Griffiths, who raised $100,000 on Indiegogo, another crowdfunding site, for her women’s underwear line Knix Wear Inc.. The money came largely from women backers. “It’s a female product. It’s a female team,” she told _WSJ_. “There’s very much a connection there.” Alicia Robb, a senior fellow at the Ewing Marion Kauffman Foundation, authored another [study](https://www.funginstitute.berkeley.edu/sites/default/files/Alicia%20Robb%5FBerkeley%20Crowdfunding%20Conference.pdf) on crowdfunding that found 40% of Kickstarter ventures funded by women were led by women, compared with only 23% of projects backed by men. In other words, women are more likely to support other women than men are. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3111188/kickstarter-indiegogo-crowdfunding-women/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3111188/kickstarter-indiegogo-crowdfunding-women/"},"headline":"Kickstarting Equal Pay: Women Out-Raise Men on Crowdfunding Sites","datePublished":"2014-08-14T15:09:22.000Z","dateModified":"2026-04-13T08:55:49.725Z","description":"Call it the funding gap instead of the pay gap","url":"https://time.com/3111188/kickstarter-indiegogo-crowdfunding-women/","keywords":["Living","feminism","women","Internet","Crowdfunding","Indiegogo","Kickstarter"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3111188/kickstarter-indiegogo-crowdfunding-women/","name":"Kickstarting Equal Pay: Women Out-Raise Men on Crowdfunding Sites"}}]}] ```